Amanda Berlin is a former corporate publicity strategist . For a decade she wrote media pitches for companies like Disney, Dove, Baskin Robbins, Colgate, Campbell’s and more. Now Amanda uses her powers to help business owners write their web copy, tell their story, and spread their message in the media. She believes we all have something important to say, and it’s our responsibility to raise our voices and be heard.
What is the first step in pitching yourself at media?
You have to know what you have to offer. Logistically, the first step would be identifying your goals and opportunities and starting to build your media list. You have to think what you can get in the media that might come across as innovative for people. You should work on a story of presenting your product or service in a way it becomes interesting.
How to uncover your own story? How to connect our story with what we do?
The easiest way is to divide your story into before and after and that epiphany moment in the middle. Start by sharing what you used to do in past and then talk about how you felt you need a transformation (epiphany moment) and conclude your story by sharing what services you provide now.
Another way to talk about your story is by providing an example of work that you have done with your client or in your work provide an example or an anecdote, a client story, which gives a theme of what you do.
How to put together or formulate a pitch?
It totally depends on your goals. Depending upon your goals, you will be reaching out to different type of media. If you are someone who does a lot of in person work or events where someone needs to be in your geographical area, then you should resort to print outlets, radio or TV. If you run an online business and product/course that is launching then you should use podcast. If you just generally desire to raise awareness on an issue, use magazines as a source.
What is Amanda Berlin’s brand about?
Her big mission is to empower people who have a positive message of healing and improving other people’s lives. She empowers them through her pitching power so these people can raise their voice in the media. Amanda believes there are already many negative voices in this world and we need more people to step up, conquer our fear and raise voices to people who need us. She believes this is the absolute foundation of her brand.
How did you get in this business?
Amanda studied journalism in college after which she interned at CNN, wrote for a local paper. Upon her return to New York, she went in to television production and from there she went to a similar type of work where she was producing celebrity press junket. This was indirectly her entry into publicity and then from there she managed to work in a large PR firm. In the firm, she had clients who would come to them asking for a publicity of a consumer product or a service. This is where she used her skills in creating a story for her clients and helping them pitch their services or products in the media. Eventually Amanda became the editorial director at this firm. Her epiphany moment was when she was 12 years in this work and started hating the culture of her company and sort of burnt out. She felt like she should become a life coach and did life coach training. She left her job. Amanda did not find much success as a life coach and realized life coaching was not meant for her. She felt like life coaching was completely out of alignment for her because her own life was in turmoil and it was not possible to help other people.
In this difficult time, Amanda managed to develop a non-profit proposal for a client. She contacted the executive director of a particular firm and told her about skills in pitching and previous work experience. Luckily, he was in search of someone to make a proposal and so Amanda saw it as an opportunity to rebuild her career. In addition, while she was making the proposal that is when she had that moment, a realization that she had not been doing this work for the right entities. She felt she could bring her ability of creating an amazing back-story for her clients and enable them to pitch their products or services in the media. That moment of realization was how her business was born and that was 4 years ago.
Can you tell us a little about your podcast?
Amanda’s podcast name is ‘The Pitch Podcast’. She started it because she loved having conversations about having the best way to pitch yourself in the media. She talks to entrepreneurs about their story, what they offer and how they gained visibility in the media. Sometimes, she invites journalists on her podcast and ask them what the journalists usually look for in a pitch.
What is the best advice you have ever been given?
Ii is something her dad said to her.
“Whenever there is a decision to be made even if it’s the biggest decision of your life, just be happy.”
How we can connect with her?
Her website’s URL is:
You can contact her through her website and know more about her podcast. You can also find out how she can help you to improve your business visibility.
Alexis Meads is a life coach and an expert in relationships and building confidence. She shares her story of how she struggled with confidence and made changes in her life to live and enjoy her life with confidence, self-love and finally meet her husband.
Can you tell us about your journey of becoming a confident woman?
As a child, Alexis says she was a perfectly happy child but during her middle school and high school years, she was a shy kid, did not have many friends and was not popular at all. She was always nervous that people would not like her; she had low self-esteem, and was always fearful what others would think about her. Alexis thinks the biggest reason most of us lack confidence is that we are always interested in knowing what others think about us. Alexis first dated in college and that was the first time Alexis felt confident in a long time and realized others perceive her. This feeling of validation only propelled Alexis to seek more and she started dating other people and partied hard so others could recognize and validate her. Alexis thinks once you get attached to that desire of being validated by others, you never stop doing things to become the center of attention.
How did you manage to stop trying to seek validation from people and validate from the inside?
Back then, Alexis had this idea that there would be bigger and better things for her so she broke out of that relationship, continued with her partying lifestyle, got a new job. However, soon she felt the job was not meant for her and was not fulfilling her. She would date people and thought if she found the perfect relationship, she might be happy. However, nothing worked for her; nothing was coming together, relationships or her job. As a result, her body grew tired. She would drink excessively and eat all sorts of unhealthy food. That is when she reconnected with an old friend who told her about Wayne Dyer, a renowned motivational speaker. Alexis started listening to Wayne regularly, followed her work and that was the start of her transformation. Alexis says that sometimes in life, we can be super popular, have a great job, are recognized by people but can still feel like there is not enough in life. Alexis knew she had to take a step back, take a break and figure out what she needed to fulfill her purpose. During that time, Alexis stopped dating, enrolled in a graduate program in Harvard University, gave herself and her body proper rest. She started mediating, would sleep properly at night and stopped drinking.
What is your definition of confidence?
Alexis thinks confidence is about doing things that demand for demonstration of one’s courage. She thinks no one is born confident or under confident. It is all about doing actions with courage and reputation and the more you do a particular thing, the more confident you become. She believes courage is not courage if fear was not there. So being confident simply means, doing things by embracing your fear, hence demonstrating your courage and it could be anything from starting your own business or becoming a better public speaker or even going on a date.
What is your definition of Self-love?
Self-love is all about recognizing your existence and how amazing our mind and body works. Usually, we think that it is just about doing actions, which are good for us, like treating our body well, giving yourself time and doing things we love to do. However, it is more than that. Alexis shares story of two of her clients who live a very healthy life, regularly go to gym but recently got very sick and in that sickness they found that extraordinary power of their body to heal. Hence, self-love is not all about doing yoga or meditation, but also realizing how amazing our bodies and minds are.
How did you meet your husband?
Alexis met him after she moved to Portland. She had no job at that time and was dating a person through whom she met her husband. She went out with this person on a concert and met her husband for the first time in that concert. He worked for Nike and Alexis thought it could be great if she could network with this person and maybe find herself a decent job in Nike. Therefore, she exchanged numbers and they started connecting. Alexis felt like he had a different energy than everyone else she ever met. She also thinks there were many incompatible things between them but she could not deny the fact that every time she hung with her she felt like they had a connection. Alexis always had these standards for men she would date, that they had to be 6 feet in height and there should not be a big age difference. None of it was true for her husband who was much older than Alexis and had been married before as well. However, Alexis thinks you start looking at people differently when you develop a bond with them.
What is the best advice you have been given?
Life is not all about information seeking but taking time to realize our feelings as well. She says she likes to learn new things and is a seeker but there is a point where you should take a break, stop seeking and starting realizing. Most important thing is to take time in your life to enjoy the moment you are living in.
How we can connect with her?
Her website’s URL is:
You can also find a free 5-step planner on her website for cultivating self-love and inner happiness to help you out in relationships.
Hattie Brazeley is a copywriter and she helps you make money with her words. Hattie believes copywriting is a big part for people starting their business. Not only does she copy write, she helps and trains other people to do copywriting for their business as well.
What is the difference between copywriting and standard writing?
Copywriting is writing with influence, persuasion and encouraging people to take action you want them to take so they end up using your services. In today’s online world, copywriting is very important, as you cannot have many face-to-face meetings with all your possible/potential clients. So writing something to encourage them, to persuade them to use your service is an important part of every business.
What are the key tricks to write with influence?
Fundamentals of copywriting are to understand your ideal/dream clients. Start by knowing where your ideal clients are now and where they see themselves in the future. Then write in a way, which helps them to believe and trust in your services. This practice is the corner store of everything you will write for your business.
What process do you take your clients through?
Hattie takes her clients through a five-step process so her clients can find their ideal clients.
She asks her clients to brainstorm, to write their thoughts on paper and to ask the following five questions from themselves.
1.) Where is your ideal client at the point when they first reach out to you? How did they reach out to you? Was it through Facebook, advertisement or webinar you did for your business?
2.) Where your client desires to be in relation to how you can help them, what is success to them? You should be able to convey and tell them you understand them and when you are able to do that, you will build trust with your client.
3.) What is holding your client from achieving success on his or her own, without your support?
4.) What has ultimately triggered your ideal client to want to take action at this point? What was the reason? Was there an external stimulus involved or was it something intrinsic?
5.) What would be the ultimate consequence for their clients, and what is at stake if they do nothing from this point onward?
Hattie believes acknowledging people’s discomfort and pain is a strong way to influence them so they check out your products and services,
Hattie recommends business owners to do this process whenever they are coming with new program, because for every new program, you will have different ideal clients. You need to understand where people are at, and where they want to be. Ideal clients are not static; you will not be doing it for once, it is a constant exercise in your business if you want to stay at the top.
How did you manage to have a rapid start to your business?
Hattie says she was an active Facebook user and used the group feature to market herself and her services in the initial phase. She also pinpointed problems multiple people had when starting their business and found out it was all about finding the ideal client for them. Therefore, she reached out to these people and told them she could help them. Hattie herself was not sure if her methods would work out, so she gave free sessions to people in the beginning. She worked through a certain process with these clients and asked them if by the end of the process they felt she had helped them, they could give her a testimony on her website. Many people were interested in this free session but ultimately she gave it to five people because she did not want to overcommit herself. There were some major breakthroughs and naturally, people started reaching out to her. Many a times her clients would recommend Hattie to their friends and as a result, her business grew. People started approaching her for this ‘ideal client discovery’ process and asked her how they could use it in their copywriting. Many people asked Hattie if she could copy write for them. One particular day someone on Facebook asking her to rewrite her sales page tagged her. The person herself was Kimra Luna (http://kimraluna.com/) and the revised sale page helped Kimra her about $60,000 from her sale page. Kimra helped her in gaining more popularity. She shared Hattie’s details with her community, which eventually helped Hattie’s business growth.
What books or websites do you use as resource?
Hattie prefers to follow people online rather than reading books. She is a big fan of David Ogilvy, Ray Edwards, and Kendrick Shope whose program sales school Hattie believes is worth every penny. Her advices the listeners not to stick more with books rather look at what people are doing in the industry,
What is that one word or phrase that she thinks is compelling from a copywriting perspective?
Hattie particularly likes the word ‘reveal’ and says it has something to do with the literal meaning of the word. For her, whenever this word is used, it means something intriguing is about to be told and she loves the imagery that goes with this word.
How we can connect with her?
Her website’s URL is:
Jairek Robbins is a renowned performance coach and motivational speaker. He helps people achieve their true potential and optimal performance.
How do u build mental and emotional resilience?
Jairek starts by looking at an individual and see what is needed to maximize all of who they are. Most of it does not look very appealing because he starts at the basic level. When we talk about mental resilience, we can start at the most basic level. If he tries to maximize someone’s performance in what they can produce in day-to-day life, what they can produce that they are best at, in their career or family but then take sleep away from someone, it would immediately drop their performance. So even simple steps can be taken to improve performance and to understand that a performance of an individual is affected by the simplest of things and inhibits them to perform up to their potential. He test resilience in different ways.
How do you get someone to be the most resilient form of themselves?
Individuals need the right amount of sleep, right nutrition and they need to be moving to build the mind and the body. These are the three basics steps an individual should follow to become the most resilient form of themselves. Once the basic three steps are followed, the next level is achieving total mental clarity, to be able to sit at a place for some time and have the ability to free your mind from every thought. You should be able to control your state. You should be able to take yourself from feeling down to motivate yourself. Finally, it all comes down to designing a life you are meant to live and not following a template someone else gave to you. The strongest people in this world live life on their own terms. They live life according to what they believe is right, how they believe it is right and the way they want to live it. Such people have the ability to go where they want to when they want it and how they want it. These people follow specific techniques that help them build the strongest version of themselves. They find meaning in everything they do; they surround themselves with a powerful peer group, which continuously challenges them and their beliefs.
How would you recommend someone to change his or her habits to build mental resilience?
Three important things make or break a habit.
These three things combined break or build a habit and the reality is you never break a habit or get rid of it you just replace it. Whenever you want to build a habit, first figure out all the habits and see which are building you and which are breaking you. The question you should always ask yourself is what exactly you are not doing and should start doing immediately.
How much do you think mental resilience helps in embracing challenges at a higher level?
As you progress through life, you will face more and more challenges. The reason it feels like a challenge at a higher level is that you have not done anything similar to that before. Even the simplest of tasks seem like a challenge when we do it for the first time. The fact is that when we go through something for the first time and if we look at the brain waves, there is a huge spike in the beginning of the task indicating an increased mental activity.
How can we fill the gap from where we are to where we want to go and how can we maintain the momentum for this process?
It totally depends on the individual. Important thing is falling in love with the process and people who fail to do so end up quitting. Jairek shares a few examples like how the soldiers in Special Forces are trained and only the top notch is selected. They put these individuals under so much stress and that in turns make them mentally resilient. People who quit during such processes are never meant for it. You should really figure out what you really love to do, something that you can do well. Jairek also tells about an article that he wrote a few years ago for Huffington post in which he talked about falling in love with hard work. Inevitably, we will have moments in our life where we will have to embrace challenges and in such situations, we can either suffer or fall in love with the process
Is there an end to self-improvement? When is a good time to invest in self-improvement?
As a human being, you can always improve. It costs nothing to be a nice human, everyday try to be nice to people around yourself. It does not cost you a dime and you make difference in the life of a complete stranger. As far as second question is concerned, the right time to invest depends on what stage of journey you are on. One should always start with the basics, things that can help you to be fulfilled and happy. Read more books, YouTube video, use resources, which can help you to lead a good life. When you are done with the basics, that is when you should ask yourself the question as to how you could excel in your life, perform to your full potential, be the best of who you can be. That is when you should find yourself a coach. Someone who could help you massively to improve your performance. If by the end of your personal coaching, your performance has made you more money, has made you happy, it means you spent your money well.
How we can connect with him?
Website’s URL is http://www.jairekrobbins.com/
Facebook Page: https://www.facebook.com/JairekRobbinsCompanies/
Listeners are recommended to read a book that Jairek wrote a few years ago which discuss about living a life with purpose and achieving maximum productivity in your life.
The name of the book is: ‘Book: LIVE IT!: Achieve Success By Living With Purpose.’
Other Resources Mentioned: