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Profit With Purpose by Anna Goldstein

Anna Goldstein is an NYU certified coach, entrepreneur, Huffington Post contributor, former nationally ranked tennis player and author. The Profit With Purpose show is an informative and uplifting podcast where Anna dives into lives of entrepreneurs, healers, and change-makers who are making money through living their purpose. The goal is to provide practical tips to inspire you to be profitable living your life’s purpose. As a student of psychology, new age thinking, meditation, mindfulness techniques and yoga, Anna weaves these spiritual principles into her show. Guests on the podcast have been Mastin Kipp, Kate Northrup, Jairek Robbins, and more. Find out more at: annagoldstein.com
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Now displaying: February, 2018
Feb 22, 2018

Sylvia Nasser is Certified Personal Trainer, Master Boxing Trainer, Holistic Health Coach and more.Sylvia struggled with weight and a distorted body image for many years.  She became a diet pill addict at the age of 17. Needless to say, the health and fitness industry is overwhelmingly saturated with products and services that promise to deliver quick results.  She’s not here to promise you a beach bod in 6 weeks. She prides herself on taking this stand – Fitness is a LIFESTYLE; it’s about moving your body for the rest of your life and loving every second of it.Because it’s natural. Humans move, jump, leap, skip…..we are NOT meant to remain stagnant nor are we meant to dislike our bodies and our circumstances. In this episode, we talk about Sylvia’s battle with diet pill addiction, how she became a fitness instructor, how to have fun with fitness and more.

Background

Sylvia was overweight as a child and always wanted to be a dancer and take karate classes. She played basketball and volleyball in elementary and middle school. She liked the idea of moving but always felt uncomfortable moving because she was heavy and that made it difficult for her to indulge in physical activities. She was unable to take part in a lot of physical activities that most of the kids take part in, all because of the fact that she was overweight. This made Sylvia a shy, introvert person and she felt ashamed of her body.

What contributed to you being overweight?

Sylvia and her parents lived in her grandmother’s apartment. Her grandma took care of her when her parents were working. Shortly afterward, her parents moved to Long Island and she had to live with her grandmother during the week and would meet her parents on weekend. She did this until high school. She had a very unhealthy diet while living with her grandmother. That contributed towards excessive weight. Sylvia believes there was also an emotional element because her parents weren’t there with her and that contributed to Sylvia eating unhealthy food all the time.

How did you become addicted to diet pills?

Sylvia was 17 when she moved to high school and around this time she excessively started to consume diet pills. She did not have a lot of friends up until her senior year in high school. She wanted to gain popularity among girls in high school. She wanted to look good for senior year high school prom. During this time, she joined the gym for the first time to lose weight and started to consume diet pills as a way to lose weight and look more attractive.

How did you enter in the fitness world?

After completing her college, she applied for master’s program in Stony Brook and got a scholarship in the program. She was able to complete her master’s program in a year. During that year, she joined a gym as a desk girl and got her gym membership for free so she was able to take classes for free. She fell in love with the fitness classes over there. She haphazardly fell into teaching fitness. One of the instructors in gym quit and Sylvia’s boss was looking for an instructor so she offered her the job which Sylvia accepted. She worked full time in corporate and taught classes part-time. It was during this time Sylvia started to believe fitness was her passion.

How did you build your business on fitness?
She got her group fitness certification and personal training certification through the Aerobics and Fitness Association of America (AFAA). When she had a corporate job, she had a business coach who was in the fitness world. This person helped her build her brand. He helped her start her first boot camp. Sylvia eventually had to break up the business relationship with her business partner and had to manage her business on her own. 

You had a tough time dealing with personal health during the early stages of your business. What was it like?

When she decided to run her business solely on her own, she had to do everything on her own and it became very stressful for her. During this phase, she was also planning her wedding, her grandmother passed away and she started to develop symptoms that were not normal for her body. She was diagnosed with an extremely low white blood cell count and the doctors recommended her to take a bone marrow test to rule out cancer. It was a huge sigh of relief when cancer was ruled out of the picture and Sylvia finally realized she did not take care of her body properly and was constantly consuming things that were not right for her body. Even though any terminal illness was ruled out but Sylvia’s symptoms persisted. Her rashes would not go away, she was going bald, had a lot of pain while brushing teeth. She started to develop joints pain and could not move her hands enough to lift a dumbbell. After a lot of consultation with different doctors, Sylvia was officially diagnosed with Lupus. She knew why this had happened. She had stressed her body by taking in so much stuff and was completely overdoing it. She was excessively consuming different diet pills. She used to take two different fat burners, one Isagenix pill. She was excessively working out and extremely busy in her classes.

What is one piece of advice you would give to people struggling with their body image and their relationship with their body?

Sylvia says to have fun with your body if you can move your body easily. She herself loves boxing so she does boxing. Its not because she aims to lose weight through boxing and get her body in shape but only because she enjoys it. When you make fun the goal, it helps you get to your main goal easily.

How can we connect with you?

You can connect with her through her website.
Her website’s URL is

https://www.sylvianasser.com

You can also find her on Instagram via the following URL

https://www.instagram.com/thefitfem/

Feb 15, 2018

Tara Zirker combined her passion for writing and marketing and created Sunbeam Communications, a full-service, results-obsessed, forward-thinking digital marketing agency. Their goal is to create maximum impact for thriving brands and entrepreneurs by offering high-performance services such as Facebook AdvertisingGoogle AdWords, and Funnel Analysis. She also is the creator of successful ads club to empower entrepreneurs and small business owner to successfully manage their facebook ads and lead generations. In this episode we talk about, the fundamental tools for lead generation, creating fb ads, the journey to 100K, being a boss mom and more. 

What's your favorite food?

Tara eats a lot of bananas. She buys 5 -10 bunches of bananas a week. She had health problems that led her to eat a high carb low-fat diet. Her favorite raw dish is a raw lasagna.

When did you become an entrepreneur?

From a young age, she started businesses like car wash and greeting card routes, where she employees her neighborhood friends to work with her. She also had an online cosmetic company, which was featured in Cosmogirl magazine. The company took off for a little while before she left all her projects and went to college. She thought for sure that she would get a job, working from 9 to 5, before realizing that working for corporate isn’t her calling, and eventually building up her own agency later on.

What is your main goal and how do you help people with your agency?

Her company was a marketing generalist type agency, but now it focuses on Facebook Ads and Google AdWords. They recently launched a membership for business owners who aren’t quite ready to embrace an agency manage their ads, and support them through a curriculum. In short her business execute ad campaigns and manages memberships, teaching business owners how to do advertising on their own.

How did you get into this?

She took on a client which was outside of her normal space. Her job for her client was to strictly learn Facebook Ads, and it didn’t take more than six months for the client to outperform everyone else in the industry. Eventually, she started an ad side of her company, which in a couple of years started to outgrow the marketing side. Later the agency narrowed down the services to just ads, and the business is growing ever since.

What are the foundational tools for lead generation?

While training clients under Successful Ads Club, she starts from the very basic about what fundamentals you need to drive people in, such as landing pages and email. One another thing she says is that if you try to be of service to people along the way then it tends to take away a lot of the complexity. She says that sales funnel in an long experience. There is a free part and a paid part, and you want that free part to be a kind of an arc of what people will learn within your program. They should go on in a kind of emotional journey of what will it be like to actually be inside of your paid programs.

Do you think there is such a thing as giving away too much?

She doesn’t think so. She says that the thing the people pay for is experience and closed containers in which they feel safe to learn and be vulnerable. People don’t necessarily want information, they look for experience and personal guidance. She says that even when she gives away the entire ad strategy, what happens most is people come up to her and ask her to do it for them.

What are the basics of ad structure?

She says that the first phase to an advertisement is testing. She advises to test on a short, medium and a long copy, from a couple of sentences to as long as it takes you to tell your story. Then you want to test imaginary, including a couple of yours if you have a personal brand, both raw and designed images with text, and lastly, you want to test your headlines. Any good copywriter is going to spend fifty percent of their time or more on the headlines. Make sure it’s focused on the exciting parts of your program. She also says that testing with one audience, with a specific age, gender, interest, and other factors, will provide much better results.

How do you run a business as a mom?

As a mom, she was surprised to discover that instead of looking for more time to work, she is looking for more time to spend with her year old daughter. She thought that after becoming a mom she would still love to work and have that working mom schedule, and so she was surprised to find herself looking for pockets of time to be with her daughter. She says that being a parent and a working mom is a lot different than she thought it would be.

What’s been your biggest challenge?

She says that figuring out how to run a productive business and be the kind of mom she wants to be was the biggest challenge. It’s a lifelong journey, with each phase having its own challenges and victories.

Tell us about your 100K Journey?

When she was pregnant, she decided to coach entrepreneurs who were just getting started to reach the first 100k in revenue, which kind of validates what you are offering is worth continuing. She thinks that 100k is a good milestone to reach for, and is very easy to achieve if you think in terms of four clients paying you a little over 200 per month. During this journey, she discovered that she really loves about teaching lead generation, and thinking about lead generation is being the thing that she leads with most.

Do you have mentors?

She does have mentors and other strategists and consultants. She says why go through all the struggle figuring out things when somebody has done it quicker and better than you?

What’s the best advice you have ever been given?

It was a client and a dear friend of her, which was “treat everything you do like a mini marketing machine”. Don’t just post to a blog, share it organically, do a Facebook live on it and put it on your Instagram. If you are going to do a facebook live than announce it, tell people beforehand, plan it out, turn it into a mini marketing machine where people will share it and encourage others to share it.

Tell us how we can get in touch with you?

Her website is successfuladsclub.com. You can also find her on facebook (facebook.com/tara.m.zirker) and Instagram (nstagram.com/tarazirker).

Feb 8, 2018
Shelly Bhalla is best known for her role as the quietly hilarious ‘Krishna,’ on CW’s critically-acclaimed and Golden Globe-nominated comedy-drama series “Jane the Virgin.” The show has received overwhelmingly positive accolades from critics and viewers alike, including a Golden Globe nomination—the first EVER for the CW, was named one of the top 10 TV shows of 2014 by the AFI, won a Peabody Award and was also nominated for a People’s Choice Award for Favorite New TV Comedy. Bhalla is proud to play on the few gay Indian female characters on television. A myriad of standout roles sums up Bhalla’s stellar acting resume. Most notably, Bhalla has lent her acting prowess to FX’s Emmy Award-winning series “American Crime Story: The People vs. O.J. Simpson,” Fox's "9-1-1", ABC’s “Speechless” and "American Housewife", Amazon Original “Hand of God,” CBS’s “Two Broke Girls”, and Freeform’s “Stitchers.” Bhalla also has a recurring role on ABC’s long-running daytime series “General Hospital."

How did you develop an interest for acting?

In high school, Shelly was obsessed with good grades and was a hardworking student. The summer before her senior year in high school, her father was diagnosed with cancer and that set her life in a completely different direction. She would stop obsessing about perfect grades and the life she always dreamt for herself. Her father passed away during her freshmen year in college and she went off the grid. Back then, Shelly would pursuit and find ways to be happy and content, something that was in abundance in her life as a kid. Shelly randomly took an acting class in college and enjoyed the experience. That led her to a theatre and she participated in various plays during her time in college. She did it for fun. As she was about to finish her college, she had no idea as to what she wanted to pursue in her life and make a profession out of it. She decided to spend her summer in New York and figure out what she wanted in her life. She showed up for an interview in an acting school and signed up for a summer program. On the second day in the program when she realized she was meant to be an actor. She ended up auditioning for their conservatory.

What did you do for work while you were a student in acting school?

Back when she was an undergrad student in college, she was interning at a marketing research firm and some of the people over there called her to volunteer for a deodorant by Dove. They wanted to test it on younger women and Shelly was perfect for it. Shelly thought she would get some money every time she would volunteer for Dove’s product. She had no idea that these people were looking for someone who would star in a national commercial for their product. As the process kept going, Shelly realized they wanted to place her in this commercial. She was still a sophomore in college when this commercial aired throughout the country and Shelly made a lot of money through it. She saved all this money and that is why she did not have to look for a part-time job and earn money while she was in acting school. Her savings helped her get through those years.

Do you have an acting coach?

Shelly believes training has always been very important for her. She has a couple of acting coaches that she works with depending on the character she has to play. She is always trying to keep herself on toes all the time.

Do you use visualization? How do you get in the right state for a particular role?

For some roles, it is just an easier fit for her. Once she had to audition for three different roles within 48 hours. With one of those roles, she read the script and she felt like she knew the character and it felt very natural to her. Shelly says there was an ease to it. And then there was another role on which Shelly worked a lot but was not able to play it with ease. She had to read the script, again and again, to get used to it. Shelly says when she is unable to comprehend a role, she always goes back to the writing, reads the script multiple times and tries to create a reference to that role from her own life.

Do you get nervous?

She feels very nervous all the time. She meditates and that helps her to be a little more grounded. For Shelly, auditions, in particular, are a breeding ground for crazy thoughts because Shelly always feels like she is out of place when she enters the audition room.

What do you dream of the most as an actor?

As an actor, she feels she is very lucky to have consistent gigs on TV for past couple of years. She, however, dreams of becoming part of a TV serial that goes on for multiple years and that Shelly is able to develop a family-like relationship with the rest of the crew.

What is the best advice you have ever been given?

When she was younger, her dad would always tell her to just breathe when things got difficult or whenever Shelly was going through a rough patch. She did not realize the importance of this small tip from her father back then, but as Shelly has progressed through her life and faced different challenges, she says focusing on her breath in arduous situations has really helped her navigate through life.

How can we connect with you?

You can follow her on Twitter and Instagram through the following URLs

Twitter: https://twitter.com/shellybhalla

Instagram: https://www.instagram.com/shellyfromtheblock/

 

Feb 1, 2018

Jennifer Kem is a Brand Strategist and Marketing Expert, and the creator of Master BrandTM, the first program for small business owners based on the brand ideologies of larger, impactful brands. Her 16+ years of experience creating advertising campaigns, developing innovative products and services and guiding C-level executives to align their business strategy with their brand has produced millions of dollars in revenue for companies like Verizon, Oracle, Microsoft, Blue Cross Blue Shield and innovative start-ups in Silicon Valley.

What would you put on a giant billboard?

If she were on a giant billboard, she would want it to display a picture of different phases of a business and it would just say “If you are in business, you are never finished”. Jennifer believes that the most successful brands are pivoting all the time, they are evolving continuously. They keep on changing their approach to promote their business and keep up to date with market trends. If you are in business, always look for ways to improve, innovate while still following the best practices for marketing.


What are some of the best practices to help establish your business?

Jennifer believes there are always two important facets of a business, an operations team and a sales and marketing team. Sales and marketing team should focus on finding new and bigger opportunities to bring in revenue for the business and operations team should make sure it can fully make good use of a business opportunity and consistently earn revenue for the business. There should be a healthy tension between the sales/marketing team and operations team. To have these two components require leadership, so when Jennifer talks about two of the best practices to make consistent growth in business, it is about looking at the relationship between sales/marketing team and operations team.

Tell us about your companies.

She is the founder of KemComm Media Group which is a full-time brand experience and marketing company. KemComm mainly deals with corporate clients. They have clients like Verizon, Bank of Hawaii and Oracle. She is also the founder of training and development company called Master Brand. Master Brand focuses on small businesses and helps them scale-up their processes and align with the brand ideologies of larger, impactful brands.

How long have you been an entrepreneur?

She has been an entrepreneur for nine years. Before that, she was working in the corporate world. She was a marketing executive at her previous job. She took all the discipline and learning from her previous job and applied it in her business.

What is one belief or habit that has really changed your life?

Jennifer is highly invested in her emotional intelligence and personal development. She makes sure to make solo camping trip once in a year, be by herself. That clears the emotional clutter in her brain. She herself has a coach who helps her keep her mind bright and to make sure Jennifer is performance oriented. Jennifer also believes meditation can help her focus more on her goals and keep a balance in her life.

What is the difference between building a business and building a brand?

Anybody can build a business, create products, put them in the market and earn profit from them. The biggest difference between that and building a brand is that when you build a brand, you build a community around it. If you want to step in business, make sure to make a change and not just to commoditize. Try to create a community, let people feel part of it when they use your product. This is what you call building a brand. When you build a brand, you let people become ambassadors of your product. People would feel they are a part of your brand and that is how you will create an everlasting impact on your brand.

What is one action step for building a brand?

Think of how you can make people feel when they use your product. Ask yourself if you can somehow get them involved with your product, with your company. First, you need to know what you do on the surface; what is the main item/commodity that you provide. Then think of ways you can hook everyone’s attention with it so they feel connected with your business.


What is the best advice you have ever been given?

One of her mentors said to her that “making money is boring but the boring stuff makes you money”. This is why it is important to bring in passion to your business otherwise you will never be able to enjoy the process and you will never feel fulfilled in your business.

How can we connect with you?

You can connect with her through her website.
Her website’s URL is

http://www.jenniferkem.com

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