Sarah Ancalmo Ashman is a brand and business strategist, creative director, designer, stylist and writer. With over 15 years of working with big brands like Esteem Lauder, Coach, Madonna, Ted Baker London, Jimmy Fallon and more… she waved goodbye to her commercial career and Public Persona Studio was born to provide the very same strategies, techniques, and discerning eye that she brought to big brands to rule-breaking, name-taking female entrepreneurs + thought-leaders. She works with clients to capture and convey their one-of-a-kind personality, transforming their stories and inspirations into a cohesive brand that captivates and communicates all the important info on their behalf. In other words, she aims to help her clients stand out—miles (and millions) above the competition.
What is the definition of branding from your perspective?
There are various definitions for branding. Usually people think of branding as coming up with a new logo whey they need branding. However, the process of branding is a deep and thorough process. Designing a logo is usually the last thing you do in the process of branding. For small business owners, who are the face of their brand, branding is extremely important. It is all about making sure people get to know more about you, your ideal clients/customers and the services you provide. If it is done right, branding is a deep and lengthy process. The main purpose of branding is to lay down solid foundation for your business, help you to distinguish yourself in the market.
How do you help people brand in accordance with their business?
Sarah previously worked in advertising world for about 15 years and learned the traditional branding methodologies, which are applicable for big businesses and brands. After she started her own business, she found out that the traditional rules she learnt do not really apply in her own business. When you are trying to start a business, trying to brand or rebrand yourself, it is so hard to be able to see yourself for who you are, what makes you unique with respect to your business. Sarah helps people pull out such information by asking tons of questions, lot of self-analysis is involved. Another good way to know about yourself is to ask people who are around you, who work for you. Ask them what makes you unique, what is it you do that makes you unique and always look for the patterns.
What is the biggest mistake you see people make in branding their business?
Skipping the branding process is a big mistake, Sarah says she often see people making themselves believe that they know what their work is about, who their ideal clients are, they gloss over it, but it eventually leads them to jeopardy. So imagine what would happen if a business owner fails to acknowledge the importance of branding, moves on to the next steps of promoting their business that in most cases is going to a copywriter to help you write web content for your website. Now all the work done by the copywriter would be from a total different perspective, it would be through the lens of that copywriter. Similarly going to a designer for a logo will yield results that would be in alignment with how the designer perceived your business and created a logo. The result is extremely unsatisfying, people get frustrated and feel like they still cannot express themselves of who they really are and what they do even after investing a good amount of money. The reason for this is obvious. Not giving enough importance to branding which could have helped these business owners to discover more about the brand, to articulate what the brand is, to develop guidelines about the brand.
How did you get into branding?
Sarah started out as a designer, studied design in school. Sarah worked in entertainment industry and her first job was at MTV. She got a chance to do work for bigger brands. After a while, she started directing TV commercials and got some work in fashion industry. While she was doing all this work, she realized how much she loved expressing herself and at that time, she started a fashion blog. She realized how passionate she was to build a brand from start to finish. She felt like she could do something better rather than helping the bigger brands that did not even matter. She felt like she should do something that could make a bigger impact on people and they could somehow benefit from what she was able to do.
How do you exercise your creativity in branding?
Sarah believes she has always been creative but she believes there are a few exercises that can help strengthen the brain. She even wrote a book for this purpose ‘The Little Black Book of Creativity’. You can find it on her website (URL attached below) as well.
What are some tips related to creativity that readers could find in your book?
Sarah says she has emphasized on lateral thinking in her book. Sometimes, just a little shift of perspective lets you think properly and productively. She shares her childhood story of how she and her family would do crossword puzzle or a word scramble at the dinner table. Throughout this activity, she would always see the newspaper upside down. It was not intentional but merely because of the fact that she always sat next to her father and she always got an inverted view of the newspaper from that seat. Therefore, when she tried to do a word scramble with the right side up, it was a complete different experience. Sometimes, looking at things differently forces your brain to think about it differently.
Who is your source of inspiration?
Sarah says she tries not to look at other people and so she really does not have any real source of inspiration. As a creative person, someone who does visuals for others, Sarah thinks it is better if she does not get under the influence of anyone to keep her work pure. However, she admits to learning a lot from films and movies with reference to her business.
How can we connect with you?
You can connect with her through her website.
Her website’s URL is:
You can also find her book on her website.
Caitlin Cogan Doemner is the founder of Virtual Coaching Sales. She helps entrepreneurs and small business owners grow their business for greater profitability and social impact. She has helped dozens of entrepreneurs scale their revenues and operations into the multi-millions by building consistent sales processes that continuously deliver better qualified leads, more reliable year-round profit, and higher customer satisfaction so that they can enjoy the lifestyle that originally attracted them to start their own business.
After studying philosophy from Oxford University, Caitlin thought she would not get a job with this degree and went on to complete her Master of Business Administration. After completing her MBA, she was sure of landing a job. She needed a job so she could pay off her student debt, which was around seventy thousand dollars. However, after a long job hunt, she was still unemployed and owed a large student debt. With no job opportunities and a debt to pay, Caitlin started thinking of ways to start her own business and earn money. She quickly realized that three years she spent learning business in class was very different from running your own business. The fact that she did not have a single class on sales throughout her MBA degree was unfortunate for her. To run any business, sales is a crucial part and Caitlin says she has never met a successful entrepreneur who has not mastered the art of selling. Back then, Caitlin had no idea how to become a better sales person. Over the years and with experience, she realized that as a sales person you should be able to sell your vision to people. If you can do that, you can sell your products and services as well. Mastering the art of selling becomes even more important if you are a life coach or a consultant. Always ask yourself how much can you ask someone to pay for yourself, for your time; can you get the results in time and in budget?
How did you make the transition and stepped into selling?
When Caitlin realized she lacked the essential sales skills, she hired a coach to improve her skills. She believed in her coach and did exactly what he told her to do. With his mentorship and training, Caitlin was able to sell two programs each of thousand dollars to family and friends. After this initial success, Caitlin realized she could become a good sales person and along with the help of her coach and support from her husband, she founded Virtual Coaching Sales, a virtual company that has helped small business owners grow their business for greater profit. Caitlin says sales is an act of love and service. You need to listen to people’s stories, find out what is not working for them, inspire them and suggest possible solutions.
How do you usually close a business deal?
Caitlin believes she is serving her clients in her business. She rarely thinks about the conversations with her clients from a business perspective. “I do not think about it as closing, I am serving and loving them” is what she says. She loves to help people in their problems, suggest possible solution. Caitlin thinks you will always end up doing business with clients who have been divinely appointed for you and you are meant to provide service to them. She thinks when we start understanding our client’s problems, closing a business deal become effortless.
Caitlin focuses on three areas in her work when making a conversation with a client.
How do you motivate your clients to embrace their challenges and motivate them to take actions?
People who are in discomfort for long get used to it. Due to the continuity of pain, they start thinking it is normal. Caitlin thinks, as an expert it is her job to let her clients feel that their current situation is painful, undesirable and they deserve better. She believes only way to deal with these problems is talking about things that are the source of discomfort and pain. You cannot eliminate pain without activating it. We as human beings cannot look at our misery for long and tend to ignore our challenges and start living our lives with limitations. As an expert, the best gift you can give someone is help them acknowledge the pain and the suffering, what is holding them back from achieving their goals. Only after a person can acknowledge it, the problems can be fixed.
What is your mantra in life?
Caitlin recently came across the quote “I never lose, either I win or learn.” She has been meditating on this quote and she thinks this quote has helped her to explore new challenges and not set limitations for herself in her life. Caitlin believes that the perpetual fear in selling is rejection but if you take this rejection as a stepping-stone towards success, you will never fail, you will only learn.
How can we connect with you?
Her website’s URL is
A free version of her book ‘Sell with Heart’ is available on her website. The book is about the art of selling, principles of selling and about her story of how she came in this business.
You can also contact her through Facebook
Facebook Profile: https://www.facebook.com/Caitlin.doemner
Jillian Turecki is a yoga teacher and a certified coach. Through her tough life experiences, Jillian has empowered herself to understand her own emotional patterns and that is how she helps others as well. She is certified by the Robbins Madanes Center for Strategic Intervention/Coaching. Jillian helps individuals, couples and families in finding solutions to their problems.
Anna (host of the podcast) has known Jillian from a very long time. They lived in the same building, would often see each other and interact on routine basis. Podcast starts with Jillian sharing a story that took place three years ago on June 3, 2014 when Anna saw her sitting on a bench outside the building. Jillian looked devastated and as a friend, Anna tried to console her.
That day would have been the second wedding anniversary of Jillian but just a day ago, her husband broke up with her and that too on a phone. Jillian recently had a miscarriage, her mom was suffering from lung cancer and she was left shattered with this news. Anna sat there with her and they had this particular conversation which was about to reach its conclusion when Anna suggested Jillian to become a coach and mentioned about following Tony Robbins. Jillian recalls that memory and remembers back then, it made no sense as to why Anna suggested her to follow Tony Robbins and become a coach herself. Over the course of next few days, Anna sent her a few videos of Tony Robbins and watching those videos helped Jillian to start a new chapter of her life.
What in the video helped you to start a new beginning?
The video she often watched was about an intervention. That video is also a part of Tony Robbins coaching. He talks about an older woman who had become very masculine over the years because of the beliefs she had about her father and her sister. The beliefs were quite limiting. He talked a lot about masculine and feminine energy and the extreme pain you undergo when you are not living in accordance with what you really ought to be, whom you really feel in the core. The questions he asked and his ability to read patterns is incredible. Jillian loved the fact that Tony Robbins videos were always on point and very easy to understand. She started watching his videos regularly.
Throughout this transformative journey, Anna helped Jillian as a life coach as well. She was the one who encouraged Jillian to enroll and become a coach herself. The events that led to Jillian’s separation from her husband greatly helped her to bring about a positive transformation in her life and help others around her.
How did you manage to turn your grief into driving force for bringing a positive transformation in your life?
Jillian says it has not been easy to overcome her trials and tribulations. She believes the strategy to follow when going through enormous grief is to let yourself feel the grief, to acknowledge what has happened with you. That is one way to become emotionally resilient. If you stuff the feelings, if you do not embrace the challenges and difficulties you face, it will come back stronger. Jillian always believes in performing some ritual when undergoing such an experience. A ritual can be anything you do on daily basis; it can vary from person to person. For Jillian, it was watching and following Tony Robbins Ultimate Edge program. She did this thirty-minute ritual every morning.
How has your relationship with your parents impacted your belief system?
Jillian believes parents play an important role in our belief system. She shares her personal story of how her mother was always very gracious to everyone who would do something good for her even if it were something very small. Jillian developed this belief earlier in her life that it was very important for her to be gracious as well. Similarly, she developed another belief because of the fact she did not get enough attention from her father as a child. Growing up, she thought she had to act a certain way to get attention from men and get their love. Her father was a successful child psychiatrist and he wrote a book. The book was a huge success but surprisingly it was inspired directly by Jillian and the name of the book was ‘The difficult child’. Jillian thinks she was a kid with high amount of sensitivity. She grew up in a home where her parents did not get along. That affected her personality; she had poor sleeping and eating patterns. As a kid, all she knew was that there was a book written about her and she grew up with this limiting belief that she must be a difficult person with strange traits, that she was difficult to get along and there was a book out there to prove it with her name in it. Jillian thinks this belief had a major impact on her relationship with her husband and other men.
What is your advice to people who want to feel positive but cannot? How can they make that shift?
If you are someone who in unwelcoming situations has a tendency to say to yourself or to others to stay positive, you should stop that because it triggers the opposite behavior. It will only make you feel more depressed. Jillian thinks that if someone is in undesirable state, the first thing they should ask themselves is the reason, which brought them to it. Sometimes, we have no option but to accept and embrace grief. The coaching Jillian is trained into is called ‘strategic intervention.’
It is based upon six basic human needs. These are psychological needs and they exist in every person regardless of age, gender, culture, religion and economic status. They change in terms of where you are in life but they remain six. First four are the needs of the personality and we as human-being will do anything to get them.
If you are feeling a low vibe, you are frustrated or angry for some reason and you do not feel like being positive, it means one of your needs is not being fulfilled. Figure out why you are not feeling positive, make the decision, snap out of it because you deserve to be in a high vibe state and the quickest way to do this is to move your body in some way because that always worked for Jillian.
“Life is not simple, it’s not easy. But it really is what you make of it”-Jillian Turecki.
How can we connect with her?
Her website’s URL is
You can follow on her on Instagram as well
Catherine Just is an award winning photographer, artist and mentor. Catherine's work has been published on the cover of National Geographic Magazine, inside Oprah.com and PDN.com as well as galleries around the globe including her most recent collaborative show in Paris, France. Catherine believes that photography can be used to gather up evidence of what's living in between the words and to document the unseen but deeply felt spaces and places within the internal and external landscape. She teaches workshops and courses both online and in person as well as creating images for highly visible creatives for their websites, books and creative projects.
When was the first time you realized you liked taking pictures?
Catherine was in art school and had to pick a major. She had no previous experience of photography and studied painting and drawing in high school. When she was asked to pick a major in college, she recalled an incident from her childhood when she was moving away and took pictures of all her friends and teachers. Catherine says it was a very strong memory and after she recalled this memory from her childhood, this idea of picking photography as a major literally came out of the blue. It was not something that someone was doing in her family or that she had a family history with photography. She developed a love affair with photography and especially conceptual photography. Conceptual photography helped Catherine to express things and feelings visually what was difficult to express verbally and that is when she realized how powerful images are.
How did you make a business out of your passion for photography?
Business was a natural evolution for her. It took her time and many years to take this gift of photography and turn it into a profitable business for her. When she was 18 years old and in high school, Catherine was struggling with drugs, alcohol. She thinks photography helped her achieve sobriety. Photography helped her process things, enabled her to share her feelings through a different medium.
What is your favorite portrait lens to shoot with?
Catherine prefers her 4*5 camera and says looking through it is like if she is dreaming. The frame is big so you see a big image rather than a tiny image at the backside of a digital camera. However, the image is upside down and reversed so you have an alternative experience of what the film is catching and it is a unique experience. When she shoots for her clients, she uses a 35 mm camera and 85 mm camera, which lets her capture tiny little details and focus on one thing so whoever sees the picture; they see one particular thing in the frame. That is the whole concept of conceptual photography. Catherine loves how photography can help her to capture tiny details and focus on small things.
How do you make sure people look perfect in their photo shoots?
It takes a while, once you put up a lens, people are confused as to what to do with their hands or neck or arms because they want to look perfect in the photo-shoot. People are very self-conscious about certain things especially women and Catherine says, as a woman, she understands why they are uncomfortable so she tries to create an environment where people feel comfortable.
What has been your favorite and most interesting photo-shoot?
For Catherine, her personal projects have always been very special for her and had a complete different connection with them. With clients, however, every photo-shoot taught her something different. However, her best experience was working with Daniel LaPorte. Daniel LaPorte is a bestselling author of The Desire Map: A Guide to Creating Goals with Soul. Catherine had this creative personal project and wanted Daniel to work with her on it. Catherine went to Vancouver, it was out of her comfort zone and she had never been through this process of photography. Catherine used a process called Wet Plate Collodion and hired a mentor who helped Catherine to do this kind of photography. Danielle also helped her a lot in this photo-shoot by being there and going through the process with her. Catherine says this experience helped her grow as an artist, as a photographer.
How can an aspiring photographer improve their photography?
In a digital world, we have lost the ability to look at things properly before taking a picture. We prefer to take many pictures and then choose the best, but you need to look at everything that is in the frame, the light, the people or the things. Then decide for yourself what needs to be in the frame and what does not need to be in the frame, move yourself and adjust your camera until and unless you do not get that feeling of taking the perfect picture. See how the light is moving, Catherine believes we have lost all of it now because now we can take hundreds of pictures and it will not cost to take more pictures.
Can you tell us more about your recent project ‘Capturing Breath on Film’?
Catherine will be offering thirty photo-sessions in thirty different cities as a part of this project. She has already started this project. She celebrated 29 years of sobriety on August 18, 2016. As she moves in her thirtieth year of sobriety, Catherine came up with the idea of this project to mark thirty years without using any mood altering substances. She thinks photography is a great way to show passing of time. Catherine thinks it is a miracle that she has stayed free of all drugs for almost thirty years. Now she wants to acknowledge this achievement through photography and hopes she can let other people feel the experience she has had with photography. Catherine is currently working on this project and you can find more about her tour locations for this project through her website. Website’s URL is given at the end of show notes.
What is the best advice you have even been given?
Miguel Ruiz who is the author of ‘The Four Agreements: A Practical Guide to Personal Freedom’ helped Catherine to open up a whole world for her and all of his teachings were the best advice for her. They were more than a single sentence.
How can we connect with her?
Her website’s URL is:
You can find more about her work and her ongoing projects through her website.
Amanda Berlin is a former corporate publicity strategist . For a decade she wrote media pitches for companies like Disney, Dove, Baskin Robbins, Colgate, Campbell’s and more. Now Amanda uses her powers to help business owners write their web copy, tell their story, and spread their message in the media. She believes we all have something important to say, and it’s our responsibility to raise our voices and be heard.
What is the first step in pitching yourself at media?
You have to know what you have to offer. Logistically, the first step would be identifying your goals and opportunities and starting to build your media list. You have to think what you can get in the media that might come across as innovative for people. You should work on a story of presenting your product or service in a way it becomes interesting.
How to uncover your own story? How to connect our story with what we do?
The easiest way is to divide your story into before and after and that epiphany moment in the middle. Start by sharing what you used to do in past and then talk about how you felt you need a transformation (epiphany moment) and conclude your story by sharing what services you provide now.
Another way to talk about your story is by providing an example of work that you have done with your client or in your work provide an example or an anecdote, a client story, which gives a theme of what you do.
How to put together or formulate a pitch?
It totally depends on your goals. Depending upon your goals, you will be reaching out to different type of media. If you are someone who does a lot of in person work or events where someone needs to be in your geographical area, then you should resort to print outlets, radio or TV. If you run an online business and product/course that is launching then you should use podcast. If you just generally desire to raise awareness on an issue, use magazines as a source.
What is Amanda Berlin’s brand about?
Her big mission is to empower people who have a positive message of healing and improving other people’s lives. She empowers them through her pitching power so these people can raise their voice in the media. Amanda believes there are already many negative voices in this world and we need more people to step up, conquer our fear and raise voices to people who need us. She believes this is the absolute foundation of her brand.
How did you get in this business?
Amanda studied journalism in college after which she interned at CNN, wrote for a local paper. Upon her return to New York, she went in to television production and from there she went to a similar type of work where she was producing celebrity press junket. This was indirectly her entry into publicity and then from there she managed to work in a large PR firm. In the firm, she had clients who would come to them asking for a publicity of a consumer product or a service. This is where she used her skills in creating a story for her clients and helping them pitch their services or products in the media. Eventually Amanda became the editorial director at this firm. Her epiphany moment was when she was 12 years in this work and started hating the culture of her company and sort of burnt out. She felt like she should become a life coach and did life coach training. She left her job. Amanda did not find much success as a life coach and realized life coaching was not meant for her. She felt like life coaching was completely out of alignment for her because her own life was in turmoil and it was not possible to help other people.
In this difficult time, Amanda managed to develop a non-profit proposal for a client. She contacted the executive director of a particular firm and told her about skills in pitching and previous work experience. Luckily, he was in search of someone to make a proposal and so Amanda saw it as an opportunity to rebuild her career. In addition, while she was making the proposal that is when she had that moment, a realization that she had not been doing this work for the right entities. She felt she could bring her ability of creating an amazing back-story for her clients and enable them to pitch their products or services in the media. That moment of realization was how her business was born and that was 4 years ago.
Can you tell us a little about your podcast?
Amanda’s podcast name is ‘The Pitch Podcast’. She started it because she loved having conversations about having the best way to pitch yourself in the media. She talks to entrepreneurs about their story, what they offer and how they gained visibility in the media. Sometimes, she invites journalists on her podcast and ask them what the journalists usually look for in a pitch.
What is the best advice you have ever been given?
Ii is something her dad said to her.
“Whenever there is a decision to be made even if it’s the biggest decision of your life, just be happy.”
How we can connect with her?
Her website’s URL is:
You can contact her through her website and know more about her podcast. You can also find out how she can help you to improve your business visibility.
Alexis Meads is a life coach and an expert in relationships and building confidence. She shares her story of how she struggled with confidence and made changes in her life to live and enjoy her life with confidence, self-love and finally meet her husband.
Can you tell us about your journey of becoming a confident woman?
As a child, Alexis says she was a perfectly happy child but during her middle school and high school years, she was a shy kid, did not have many friends and was not popular at all. She was always nervous that people would not like her; she had low self-esteem, and was always fearful what others would think about her. Alexis thinks the biggest reason most of us lack confidence is that we are always interested in knowing what others think about us. Alexis first dated in college and that was the first time Alexis felt confident in a long time and realized others perceive her. This feeling of validation only propelled Alexis to seek more and she started dating other people and partied hard so others could recognize and validate her. Alexis thinks once you get attached to that desire of being validated by others, you never stop doing things to become the center of attention.
How did you manage to stop trying to seek validation from people and validate from the inside?
Back then, Alexis had this idea that there would be bigger and better things for her so she broke out of that relationship, continued with her partying lifestyle, got a new job. However, soon she felt the job was not meant for her and was not fulfilling her. She would date people and thought if she found the perfect relationship, she might be happy. However, nothing worked for her; nothing was coming together, relationships or her job. As a result, her body grew tired. She would drink excessively and eat all sorts of unhealthy food. That is when she reconnected with an old friend who told her about Wayne Dyer, a renowned motivational speaker. Alexis started listening to Wayne regularly, followed her work and that was the start of her transformation. Alexis says that sometimes in life, we can be super popular, have a great job, are recognized by people but can still feel like there is not enough in life. Alexis knew she had to take a step back, take a break and figure out what she needed to fulfill her purpose. During that time, Alexis stopped dating, enrolled in a graduate program in Harvard University, gave herself and her body proper rest. She started mediating, would sleep properly at night and stopped drinking.
What is your definition of confidence?
Alexis thinks confidence is about doing things that demand for demonstration of one’s courage. She thinks no one is born confident or under confident. It is all about doing actions with courage and reputation and the more you do a particular thing, the more confident you become. She believes courage is not courage if fear was not there. So being confident simply means, doing things by embracing your fear, hence demonstrating your courage and it could be anything from starting your own business or becoming a better public speaker or even going on a date.
What is your definition of Self-love?
Self-love is all about recognizing your existence and how amazing our mind and body works. Usually, we think that it is just about doing actions, which are good for us, like treating our body well, giving yourself time and doing things we love to do. However, it is more than that. Alexis shares story of two of her clients who live a very healthy life, regularly go to gym but recently got very sick and in that sickness they found that extraordinary power of their body to heal. Hence, self-love is not all about doing yoga or meditation, but also realizing how amazing our bodies and minds are.
How did you meet your husband?
Alexis met him after she moved to Portland. She had no job at that time and was dating a person through whom she met her husband. She went out with this person on a concert and met her husband for the first time in that concert. He worked for Nike and Alexis thought it could be great if she could network with this person and maybe find herself a decent job in Nike. Therefore, she exchanged numbers and they started connecting. Alexis felt like he had a different energy than everyone else she ever met. She also thinks there were many incompatible things between them but she could not deny the fact that every time she hung with her she felt like they had a connection. Alexis always had these standards for men she would date, that they had to be 6 feet in height and there should not be a big age difference. None of it was true for her husband who was much older than Alexis and had been married before as well. However, Alexis thinks you start looking at people differently when you develop a bond with them.
What is the best advice you have been given?
Life is not all about information seeking but taking time to realize our feelings as well. She says she likes to learn new things and is a seeker but there is a point where you should take a break, stop seeking and starting realizing. Most important thing is to take time in your life to enjoy the moment you are living in.
How we can connect with her?
Her website’s URL is:
You can also find a free 5-step planner on her website for cultivating self-love and inner happiness to help you out in relationships.
Hattie Brazeley is a copywriter and she helps you make money with her words. Hattie believes copywriting is a big part for people starting their business. Not only does she copy write, she helps and trains other people to do copywriting for their business as well.
What is the difference between copywriting and standard writing?
Copywriting is writing with influence, persuasion and encouraging people to take action you want them to take so they end up using your services. In today’s online world, copywriting is very important, as you cannot have many face-to-face meetings with all your possible/potential clients. So writing something to encourage them, to persuade them to use your service is an important part of every business.
What are the key tricks to write with influence?
Fundamentals of copywriting are to understand your ideal/dream clients. Start by knowing where your ideal clients are now and where they see themselves in the future. Then write in a way, which helps them to believe and trust in your services. This practice is the corner store of everything you will write for your business.
What process do you take your clients through?
Hattie takes her clients through a five-step process so her clients can find their ideal clients.
She asks her clients to brainstorm, to write their thoughts on paper and to ask the following five questions from themselves.
1.) Where is your ideal client at the point when they first reach out to you? How did they reach out to you? Was it through Facebook, advertisement or webinar you did for your business?
2.) Where your client desires to be in relation to how you can help them, what is success to them? You should be able to convey and tell them you understand them and when you are able to do that, you will build trust with your client.
3.) What is holding your client from achieving success on his or her own, without your support?
4.) What has ultimately triggered your ideal client to want to take action at this point? What was the reason? Was there an external stimulus involved or was it something intrinsic?
5.) What would be the ultimate consequence for their clients, and what is at stake if they do nothing from this point onward?
Hattie believes acknowledging people’s discomfort and pain is a strong way to influence them so they check out your products and services,
Hattie recommends business owners to do this process whenever they are coming with new program, because for every new program, you will have different ideal clients. You need to understand where people are at, and where they want to be. Ideal clients are not static; you will not be doing it for once, it is a constant exercise in your business if you want to stay at the top.
How did you manage to have a rapid start to your business?
Hattie says she was an active Facebook user and used the group feature to market herself and her services in the initial phase. She also pinpointed problems multiple people had when starting their business and found out it was all about finding the ideal client for them. Therefore, she reached out to these people and told them she could help them. Hattie herself was not sure if her methods would work out, so she gave free sessions to people in the beginning. She worked through a certain process with these clients and asked them if by the end of the process they felt she had helped them, they could give her a testimony on her website. Many people were interested in this free session but ultimately she gave it to five people because she did not want to overcommit herself. There were some major breakthroughs and naturally, people started reaching out to her. Many a times her clients would recommend Hattie to their friends and as a result, her business grew. People started approaching her for this ‘ideal client discovery’ process and asked her how they could use it in their copywriting. Many people asked Hattie if she could copy write for them. One particular day someone on Facebook asking her to rewrite her sales page tagged her. The person herself was Kimra Luna (http://kimraluna.com/) and the revised sale page helped Kimra her about $60,000 from her sale page. Kimra helped her in gaining more popularity. She shared Hattie’s details with her community, which eventually helped Hattie’s business growth.
What books or websites do you use as resource?
Hattie prefers to follow people online rather than reading books. She is a big fan of David Ogilvy, Ray Edwards, and Kendrick Shope whose program sales school Hattie believes is worth every penny. Her advices the listeners not to stick more with books rather look at what people are doing in the industry,
What is that one word or phrase that she thinks is compelling from a copywriting perspective?
Hattie particularly likes the word ‘reveal’ and says it has something to do with the literal meaning of the word. For her, whenever this word is used, it means something intriguing is about to be told and she loves the imagery that goes with this word.
How we can connect with her?
Her website’s URL is:
Jairek Robbins is a renowned performance coach and motivational speaker. He helps people achieve their true potential and optimal performance.
How do u build mental and emotional resilience?
Jairek starts by looking at an individual and see what is needed to maximize all of who they are. Most of it does not look very appealing because he starts at the basic level. When we talk about mental resilience, we can start at the most basic level. If he tries to maximize someone’s performance in what they can produce in day-to-day life, what they can produce that they are best at, in their career or family but then take sleep away from someone, it would immediately drop their performance. So even simple steps can be taken to improve performance and to understand that a performance of an individual is affected by the simplest of things and inhibits them to perform up to their potential. He test resilience in different ways.
How do you get someone to be the most resilient form of themselves?
Individuals need the right amount of sleep, right nutrition and they need to be moving to build the mind and the body. These are the three basics steps an individual should follow to become the most resilient form of themselves. Once the basic three steps are followed, the next level is achieving total mental clarity, to be able to sit at a place for some time and have the ability to free your mind from every thought. You should be able to control your state. You should be able to take yourself from feeling down to motivate yourself. Finally, it all comes down to designing a life you are meant to live and not following a template someone else gave to you. The strongest people in this world live life on their own terms. They live life according to what they believe is right, how they believe it is right and the way they want to live it. Such people have the ability to go where they want to when they want it and how they want it. These people follow specific techniques that help them build the strongest version of themselves. They find meaning in everything they do; they surround themselves with a powerful peer group, which continuously challenges them and their beliefs.
How would you recommend someone to change his or her habits to build mental resilience?
Three important things make or break a habit.
These three things combined break or build a habit and the reality is you never break a habit or get rid of it you just replace it. Whenever you want to build a habit, first figure out all the habits and see which are building you and which are breaking you. The question you should always ask yourself is what exactly you are not doing and should start doing immediately.
How much do you think mental resilience helps in embracing challenges at a higher level?
As you progress through life, you will face more and more challenges. The reason it feels like a challenge at a higher level is that you have not done anything similar to that before. Even the simplest of tasks seem like a challenge when we do it for the first time. The fact is that when we go through something for the first time and if we look at the brain waves, there is a huge spike in the beginning of the task indicating an increased mental activity.
How can we fill the gap from where we are to where we want to go and how can we maintain the momentum for this process?
It totally depends on the individual. Important thing is falling in love with the process and people who fail to do so end up quitting. Jairek shares a few examples like how the soldiers in Special Forces are trained and only the top notch is selected. They put these individuals under so much stress and that in turns make them mentally resilient. People who quit during such processes are never meant for it. You should really figure out what you really love to do, something that you can do well. Jairek also tells about an article that he wrote a few years ago for Huffington post in which he talked about falling in love with hard work. Inevitably, we will have moments in our life where we will have to embrace challenges and in such situations, we can either suffer or fall in love with the process
Is there an end to self-improvement? When is a good time to invest in self-improvement?
As a human being, you can always improve. It costs nothing to be a nice human, everyday try to be nice to people around yourself. It does not cost you a dime and you make difference in the life of a complete stranger. As far as second question is concerned, the right time to invest depends on what stage of journey you are on. One should always start with the basics, things that can help you to be fulfilled and happy. Read more books, YouTube video, use resources, which can help you to lead a good life. When you are done with the basics, that is when you should ask yourself the question as to how you could excel in your life, perform to your full potential, be the best of who you can be. That is when you should find yourself a coach. Someone who could help you massively to improve your performance. If by the end of your personal coaching, your performance has made you more money, has made you happy, it means you spent your money well.
How we can connect with him?
Website’s URL is http://www.jairekrobbins.com/
Facebook Page: https://www.facebook.com/JairekRobbinsCompanies/
Listeners are recommended to read a book that Jairek wrote a few years ago which discuss about living a life with purpose and achieving maximum productivity in your life.
The name of the book is: ‘Book: LIVE IT!: Achieve Success By Living With Purpose.’
Other Resources Mentioned:
Elsa Isaac is a professional fashion stylist and shares her incredible journey of how she gained success in her field and how she made a career by being a professional stylist.
How did you get into fashion? Were you passionate about it?
Elsa always wanted to do something related to clothes and felt like she should become a designer when she was young. Nevertheless, styling was not something she heard a lot about while growing up. She did however studied fashion marketing back in her school in Toronto. The program she was enrolled in either branched into fashion designing or marketing and Elsa chose marketing. While studying, she also worked part-time where she had a coworker who worked in music industry. One day, her co-worker who knew Elsa’s interest in styling asked her to style a video he was doing for an artist. She was reluctant at first and felt like she would ruin the project but her co-worker did not take no for an answer. She had to shop for 12 people for the video, putting together each outfit. Someone complemented her work and that is when Elsa realized how easy it came to her, and that she should give this profession a consideration.
At what point in her life did she start dreaming of becoming a stylist?
Probably when she was finishing her college in Toronto, she realized she loved working as a stylist. She thought it gave her independence but financially she was still worried what kind of life it could give her. She just knew she wanted to do more of it. However, Canada is a smaller market to do something like that and so after visiting New York she realized she could do expand and grow more in New York, so she moved to New York. She started by assisting other stylist in New York, made connections, and learnt more about city and the business. While working in New York Elsa realized that being a stylist is not only about creating visionary looks, it is a lot more than that especially if you intend to own or run such a business. She believes that if she had stayed in Toronto, it would have stunted her growth.
How did she get the assisting jobs in New York?
The same friend who helped Elsa earlier in her career by asking her to style a music video helped her in finding a stylist who was looking for an assistant. Elsa’s stylist thought she was crazy to come all the way from Canada to New York just to assist her on a job. Elsa ended up working for her for almost four years. She got in touch to other stylist through this particular stylist.
What is the general procedure she follows for her client?
Elsa always starts with the body shape of her client. She says many women are clueless about their body shape and the kind of clothes that would suit their body. She also has a body shape calculator, which helps you find the type of body you have. It is available on her website and the website’s URL is attached below in the show notes. Once body shape is discovered, then Elsa help her clients find the right clothes accordingly. She also asks her clients different questions like “three words they would want their clothes to say about them?” They come up with these three words through a process. The idea is to discover who the client are and how they want themselves to look.
How was it like working for Marie Forleo?
Elsa found her on Internet when she was in doubt as to what she was doing and why she was doing it. There was a brief period when contemplated her future, wondering if being a stylist was meant for her. She does not remember what she was searching online when she came across Marie (life coach); saw one of her yearlong program, which had a $2500 fee. Elsa thought it was an insane amount of money and why would someone even pay such amount of money. Back then, Elsa had no idea about marketing and life coaches. She did however sign up for the program and thought a life coach might help her to put her life in perspective and decide for herself if she was meant to be a stylist. A year later Marie ended up hiring Elsa for some promotional work and that was because they had interacted in the program. Elsa has been working with Marie from 2011 and considers Marie her mentor. Elsa says she was not sure if the program would benefit here even after spending such an amount of money and that is why she never told it to people close to her. However, Elsa believes joining that program was the best decision she ever made because it made her who she is today.
How do you put together a client’s look?
When a client comes to her, she shop for them. There is a lot of preparation, conversation with clients, asking them questions, in terms of what they are looking for and Elsa uses that information to shop for her clients. She says it helps if the client is not there in the shopping process because they seem to talk themselves out of wearing a particular dress based on their experience or a general opinion. Elsa think clients always have a weird perception of their body so it good to have an outside opinion in the form of a stylist. Elsa thinks that this process takes away the pressure for client in finding the right clothes. It is the job of the stylist to help them find what suits their body.
What is the best advice you have ever been given?
She got her best advice from Marie. “You can have it all, you cannot just do it all” was what Marie once said to Elsa. Elsa thinks it was a revelation for her. This has helped Elsa to give herself a break from the daily grind of running her own business, enabled her to give herself some time, which is very important for all of us. Elsa believes no matter how committed and determined you are to your work, you just cannot work all the time. It is physically not possible.
How we can connect with her?
Her website’s URL is
You can find a bunch of resources on her website including the body shape calculator.
Nikki Costello is an Iyengar Yoga and Meditation teacher. She has built an incredible business around yoga. She has been a yoga teacher for past 23 years and we talk about yoga and about her business in this podcast.
Can you tell us a little about Iyengar yoga and difference between it and other styles of yoga?
Iyengar yoga started because of BKS Iyengar who developed a method/system to go deep inside oneself to where the source of the teachings arise. Iyengar yoga is named after BKS Iyengar. Nikki thinks that when you have someone like BKS as a guru then students can learn in an accelerated manner. BKS created a method for people to understand how body works and how it performs simple functions like creating strength and flexibility. However, BKS also enabled us to go in the depth of ourselves that we do not necessarily get to see. He developed a method by which through practice you start with your physical body and through the practice of your body, you penetrate through layers until you reach your own heart, spirit and your own creativity.
What should someone expect if they take their first class?
Iyengar yoga studios have a particular reputation of being very clean and simple. Yoga studios are clean in terms of the environment of the studio. When you start from level 1 Iyengar yoga, you will move your body in a way that is with alignment to your body. Nikki says a new student should always approach their teacher and let them know if it is their first class and let them know if they are suffering from some sort of injury.
Can you talk a little bit about inner being and its relation with yoga?
Nikki says we are in contact with our inner being in one way or another. She believes the environment that surrounds relationships, our workspace, how others treat us, all of this affects us in ways we cannot even imagine. Sometimes, in our lives, due to the misfortunes or undesirable events, we start losing connection with our inner self. Yoga is used to dissolve any impediment, obstruction or darkness that is between our inner self and us. When Nikki shared the meaning of guru earlier in the podcast, she said a guru is someone who removes darkness/ignorance and that is why the practice of yoga returns you to that state of being connected with yourself and at peace.
What her practice looks like on a daily basis?
Nikki says that as a yoga teacher getting proper sleep at night is very important for her. She initially started her practice from Ashtanga yoga and had to be at the studios 6 days a week. Nikki says whenever she stayed up late or ate something heavier the night before her practice, she felt like she could not do her yoga practice properly. Nikki wakes up between 5am and 6am. Her first part is pranayama practice, which is sometimes combined with chanting, and recitation of mantras that she believes connect her to her heart and it helps establish her an inner posture. Nikki almost spends three hours of her day in active practice in which she reads something inspiring, sometimes something as small as a quote, contemplating on what she reads, letting that contemplation guide her actions during the day
What is pranayama practice?
It is a deeper, more subtle connection to the Prana, which means ‘the life force’. Yoga practitioners believe that Prana is the supreme life force; something that moves our heart, draws the breath in and out. Pranayama is about exploring the source of Prana. Therefore, we use breath as a tool to travel inward toward that pulsation. Meditation is when we are absorbed in that state of connection.
Can you give an example of pranayama exercise?
Nikki guides listeners and readers to become still (physically), if the listeners are moving, they should start to slow down. She then asks them to inhale and exhale slowly feeling their own breath coming in and going out. First stage is to become aware of the breath, to feel the presence of your own breath moving throughout your body so it essentially begins with greeting and acknowledging that your breath sustains you all the time when you are awake or when sleeping. Once we become aware of our own breath, only then we can begin to look at its qualities. Only then, we can start to feel if the inhalation and the exhalation are of the same duration.
How can someone build a business and a career by being a yoga teacher?
Nikki says that the subject of yoga is vast and there is more than enough of what one can study. There is plenty of room for growing in this subject. She says the profession may look enticing to young people and that there is a lot of room to cultivate yourself in the field of yoga and it requires living a life for it. Nikki believes one of the good things about this profession is that she is able to make choices for herself like holding yoga courses, travel around the world with reference to her work and earn money out of it. She says when she started the practice 23 years ago; she never thought she would end up becoming a proper and full time yoga teacher. She also says that the practice of yoga is at the very foundation of yoga and if you want to become a proper yoga teacher and keep getting good at it, you have to keep working hard on yourself as well and practice it every day.
How we can connect with her?
Her website’s URL is
Susie Romans is a successful business owner, an online business and marketing strategist and a mother of two kids. She shares her story of how she quit her job and started her own business from scratch, increased her revenues and embarked on the journey of entrepreneurship.
When did she start her business and what did it look like?
Susie says her interest in marketing and sales started right after college, she job hopped and ended up working in a digital marketing agency. Susie says she has always loved digital marketing. During this time, she also worked with some small local businesses, helping these businesses to advertise on social media platforms like Facebook. It was during this time she also started her own blog and that eventually led her towards the transition from working in a firm to starting her own business. Her second son was born in 2013 and Susie says by the year 2014, she was so busy in her life because she had to be a good mother, be there for her husband as a wife, do her job in the firm and give time to her blog as well. It was during this time Susie realized she had to choose between her job and the blog. She decided to quit her job and focused on earning from her blog. Susie says she had the confidence of knowing what she was doing when she quit the job.
How did she gain visibility for her blog?
Susie says she never wrote every day on her blog. Susie believed that if you want to get large traffic on your blog, you need to have that element of surprise on your blog so you can get the audience’s attention and keep them curious. Susie also used Pinterest to increase traffic on her blog.
How did she make her transition from a blog to a business owner?
As more people started visiting Susie’s blog, Susie she thought of becoming a business development manager. She started working from home and would only go out for her work when she had to meet her bosses; the business owners with whom she was working. Many people were surprised on how she could sit at home and work in her comfort zone. This propelled Susie to write an eBook titled “How to be a social media manager?” hoping she could help other people work from home as well. Susie says that although the traffic on her blog increased every day and the fact that she sold eBook on her blog to a handful amount of people, she was not earning a reasonable amount of money. A particular friend of Susie advised her to sell something, which is pricier. Susie realized she was good in marketing and thought of offering her marketing strategies to women who are struggling in their businesses.
Did she use traffic from her blog to support in service?
Susie says the traffic from her blog helped her to get clients whom she could help in their businesses. However, there were some unambitious people as well who were not sure as to what they want to do with their careers and businesses. Susie says she likes working with ambitious people who are ready to put in the effort and energy for their business.
How did Susie know she had the desire to be an entrepreneur?
Both of Susie’s parents were immigrants and financially, Susie had a tough childhood. Her parents worked very hard to make sure there was bread on the table. From a very young age, she started doing small jobs to earn money so that she could buy little things her parents could not afford. After completing college, Susie also thought she was excessively creative to be limited and tied down to sit in the cubicle for a typical 9 to 5 job.
Her Typical day in terms of schedule?
Her day starts with dropping her kids to grandma’s house (who is also the nanny). Her professional day starts at nine or ten am when she checks in with her assistant (online business manager). Mondays and Tuesdays are usually reserved for meetings with clients.
Does she feel like you are fulfilling your life purpose?
Susie says she loves what she does. Her best days are speaking to clients, doing live calls and connecting with people. Susie says there are days when she does not connect with people and that is when she feels like she is not as much on purpose as she should be. She believes helping people, reaching them through webinars and calls is what she is meant to do and it is not just about the money.
What is your biggest challenge?
For Susie, the biggest challenge is to surround herself with high achievers. She likes spending time with people who are living their life with purpose. Susie believes your thoughts and actions are very much based on whom you spend your time with.
“You can create anything out of thin air if you have the idea and work ethic” -Susie Romans
How can we connect with her?
You can also visit the following website for online training
Bre Kali is celebrity makeup artist and shares her incredible journey of transforming from a career in finance to a successful business owner. She shares her story of transformations, tells about the people who helped her find the right career including Anna Goldstein (host of the podcast). We ask her questions about her business in this podcast and she gives some tips on getting perfect eyebrows for yourself.
Bre felt like she needed a change in her career path. She was not passionate about her work. Her educational background was in health sciences and she was working in finance. Bre had to look for something she was passionate about and make good money out of it. Bre decided to work with a life coach for this purpose and that is when she meet Anna Goldstein. Anna asked Bre to list down things she was passionate about. That is when, for the first time, Bre talked about her love and interest for makeup. However, she was doubtful if she could make a career out of it. She felt like a career as a makeup artist was very shallow as a profession, thought that people do not respect you as a makeup artist and that prevented her to go in the direction she was meant to be on.
How she made the transition?
Anna suggested her the exercise of brainstorming. She asked her to write things on paper that Bre liked doing. Bre knew she was passionate about makeup but had this opinion that makeup artist are dumb girls, they make no money and even a “brain dead duck” could do makeup. She had this idea in her mind that she has education and should do something, which involves using her mind, which to her seemed impossible as a makeup artist. She felt that it was superficial to apply makeup on people who wanted to look ‘pretty’. She felt like she could not have an impact on people but her views changed drastically when people started appreciating her for her work and how it changed their personalities.
How did her business grow and what does her business look like now?
A friend of Bre saw Bre’s work on her Facebook page and asked if she would be interested in working for a photo-shoot. She worked and it was a huge success. The photos looked great and helped Bre get her first gig, her first gig after her career in finance was terminated. Within five weeks of letting go of her work in finance, she earned 1500 dollars from one day. One thing led to another and Bre was soon working for renowned makeup companies. Bre always wanted a billboard of her own work in Times Square and in 2016, her dream came true when a billboard, exclusively, with her work was displayed in Times Square. Bre says she worked very hard for it and it took her a lot of time and effort to get that kind of recognition. She says her business is ever growing and she has worked for so many people from different parts of the world that she does not even worry about her business from a financial point of view.
How to have amazing eyebrows?
She says many people ask the same question from her and it is actually very difficult to explain it verbally without giving a practical demonstration. A general rule is that arch should be on the two third or three quarter of the brow. If it is in the middle or at the end, you should ask the thread person/brow waxer to fix it for you. Buy yourself a brow pencil, which matches your brow color. She also recommends buying a brow brush. Bre says eyebrows shape your face and they draw a lot of attention if not done well.
MAC Eye Shadow Colors Mentioned:
What is the best advice she ever got?
As far as makeup is concerned, she is a big believer in the quote “the number one rule of makeup is that there is no rule for makeup”. The reason she feels that way is that when she started teaching herself the art of makeup, she felt she had to follow the rules of conventional makeup, that a certain type of makeup is suitable for a particular complexion but she realized none of that was true. She also made her own quote for beauty industry which goes on like this
“We should all try to be our best self. Who we are outwardly is a reflection of whoever inside. Letting go of some of the fears or the negative believes that we have is the first step in transforming ourselves into going down our path that we are meant to be on” –Bre Kali
How can we connect with her?
You can connect with her on instagram. Link is
You can also find her on Facebook. Her Facebook page is
You can find her on tumblr
Her website’s URL is
Todays guest is acupuncturist and spiritual advisor Catherine.
What is the difference in philosophy between Eastern and Western Medicine?
Catherine feels the primary difference is in Chinese (Eastern) Medicine focuses on finding the origin of the problem, whereas Western Medicine focuses on the symptoms - as a result Chinese medicine tends to be a more long-term solution as it has dealt with the root cause. People don’t realize that a major health issue that arises has been coming for a long time, and their body has been trying to repair itself all along - Chinese Medicine is very effective for balancing people.
Specifically how does Acupuncture help people?
Catherine sometimes regards Acupuncture as a ‘Circuit Trace’ - an acupuncture chart that has all the lines and intersections (or Meridians) on it is quite like looking at an electric circuit. The approach of Acupuncture is to determine the points in the body where problems are arising, and to dial up or dial down the energy movements at these points to regulate the body functions. Both Western and Eastern medicine agree that energy movement are electrical signals between the major organs of the body.
How do Emotional issues manifest themselves, and how are they treated?
One of the first things that happens is an emotional reaction is that you automatically jump into a fight or flight mode. The problem with anxiety is that there is no physical threat and your brain puts you into fight or flight mode, and you’re stuck - but there is no threat, and therefore no resolution. Acupuncture and Meditation treatment can be combined here to treat very successfully. Meditation is very effective to bring the mind to a more settled place here. The brain builds bridges and reinforces positive or negative thoughts, and if you keep returning to the positive and reminding yourself that the negative is not where you really are it can be a very effective treatment.
What about the Acupuncture experience itself?
A lot of people’s fear of needles when it comes to Acupuncture is simply a mindset. The needles are very fine, they are not hollow, and they are solid and nothing like a hypodermic needle. The sensation of a sprained ankle slowly relieving can be compared to the sensation that acupuncture brings as it slowly starts to relive the pressure in the affected part of the body. Often tingles in the body can be felt as energy moves around - but it is totally normal. If people’s expectations can be managed and reassurance given that the sensations experienced are normal, it can be quite a straightforward and rewarding experience.
How does the muscle release work?
Acupuncture comes into play when no amount of conscious effort to let a muscle relax is working. Using a specific treatment involving trigger points, a practitioner will find the points where the muscle is constricted and won’t let go and causing pain patterns, insert a needle and cause the muscle to get to the point where it releases. In the case of emotional conditions - which are caused by a muscle retaining emotion - it’s necessary to ask the question if the tension is released, can you let go of the emotion behind it. This is why Catherine also does spiritual advice as well to treat both the physical and emotional effects of treatment. Patience and perseverance is required.
Is health a practice?
When you say you meditate you say ‘I practice’ meditation, just like Yoga, Ball games etc… why would your health be any different? You practice feeling and being healthy. Nothing that lasts is a quick fix - you must practice continuously.
Can Acupuncture benefit healing of old existing injuries?
Acupuncture can thread under a scar and break up scar tissue and cause blood flow to flow through and help to heal. On a bigger scale part of scarring is not just an external component, it can be internal that can limit peoples ability to move. Whereas the scar tissue is easy to breakup, the mental component of the injury is not. Acupuncture can release muscle tension, but it is also an energetic shift, which can break up the emotional scar. It can get to the bottom of whether an issue is physical or if it’s actually only in your head.
What’s the best advice you’ve ever been given?
“You’re not a drop in the ocean, you’re the entire ocean in one drop” – Rumi. Its not strictly advice. Catherine has had deep meditative experiences where she did not ‘leave her body’ per say, but had the experience of separation where her skin tricked her into believing that she had. The best advice she was give was thus experience of experiencing ‘Boundary - lessness’ and the feeling that she was part of everything. Its very hard in the world we live in with the realities of everyday life to realize that with all the boundaries we set up for ourselves that we really are without boundary. If you can really let yourself go and believe in this it is an incredibly liberating experience - this is why that quote “You’re not a drop in the ocean, you’re the entire ocean in one drop” means so much to Catherine.
Catherine’s Contact number - 917 941 8423 and this is the best way to contact her either by text of email.
Joanna Lindenbaum is an entrepreneur, a business coach who helps women expand and grow their business while growing their sacred self. She shares her personal story of how she came to this realization when she started her own business.
What is your sacred self?
Being an entrepreneur, it’s great to go for it but people don’t often realize is the moment you really truly commit to being an entrepreneur that is authentic that moves forward with integrity—that ultimately becomes successful. There is no true way to do those things if you only focus on marketing and operations
What’s needed alongside the marketing, operations and branding, is to get to the deeper layers of you.
To work on the fears that come up around visibility, value, and deserving. If you don’t work on holding yourself more sacred an own your value even more, all of the marketing formula’s in the world aren’t going to work for you. The best way to move forward in your business is to also grow your sacred self.
What are ways we can access deeper layers of ourselves?
The natural response to a fear is to run away from it or judge it, hate it, etc. But when we reject the fear, the fear festers. Inside every fear is deep learning and opportunity. The best thing to do is to befriend it. How is it showing up? Where did it come from? When did I start having it?
Joanna’s story of becoming a transformational leader:
Joanna was hiding in her headshots and was unaware that her fear of visibility was hindering the success of her business. She was hiding her brilliance and as she thought more about it she could see how she didn’t want to be seen. Even though she was waking up every taking action. She wasn’t gaining the tracking that she actually could have. As she took herself on this journey to healing she learned a lot of tools that she uses with her clients.
How to facilitate as a transformational leader?
Other than that, she is best known for is to support entrepreneurs to become better facilitators. She says entrepreneurs in general are good at what they do one on one but if they are supposed to facilitate a group, they do not have the training. She teaches them how to be in front of the group and how to be dynamic, to make sure they can engage the group. One of the tools she teaches in facilitation techniques is to create a tight container, which actually means making sure people feel connected in a group
Joanna’s ‘Your Sacred Business’ program revolves around the whole concept of marketing and teaches you ways to attract client in the nascent phases of your business. Joanna believes people aren’t’ properly trained to market and she helps them market their talents and skills in a way that is aligned with their sacred self.
How can we connect with her?
Today’s guest is Tatiana Amico who is a health coach and her passion is helping busy mama’s realize that they deserve to be healthy and happy and how to start taking care of themselves finally. She spent years basically as a professional dieter with no clue what she was doing and constantly making excuses. She knew she needed to take care of her to give her body and mind the care it deserved. So she spent time researching, learning and gaining as much knowledge as she could and then put it into action. Bam, her life changed and it happened. She became happy and healthy and fit. She learned to take care of herself and in turn she has been better able to take care of her family. Tatiana helps you through education and actual steps and makes it simple. In today’s episode we discuss important information and motivation and guidance and the necessary support and accountability to stop wishing and start doing what works and lasts.
Who Tatiana Works With
Tatiana works with women, mainly moms, who are saying they really don’t want to do another diet. They want to wake up every morning knowing what to do, having energy, feeling peace, being confident and not getting stressed out about what they are going to eat. These are the ones that are really ready and want to change their lives and show their kids what health is and be an example to them.
What a healthy eating day looks like for Tatiana
She usually starts her day with a green smoothie. It’s easy to jam pack nutrition and make it super quick. Start small with something like spinach and work your way up to kale. She doesn’t do dairy so non-dairy yogurt, coconut water or something like that and a high quality supplement. Then add nut butter or avocado and blend that up and you’re good to go.
Tatiana is vegan so she eats nothing with animal products. She will eat oatmeal with berries or lentils which she will make in batches and frozen vegetables. She eats simply so she makes big batches of stuff and throws it in a bowl and heats it up.
She tries to get a salad in but if she can’t she will have another green smoothie. Dinner might be tacos made from corn tortillas, lentils, salsa and a guac loaded with veggies.
Tony Robbins says, “complexity is the enemy of execution.” We tend to think we have to make this huge, complicated change when really it’s about keeping things simple so you can execute it. Keeping it simple makes it so much easier.
What Tatiana’s four year old eats
He’s obsessed with apples and almond butter but he will have oatmeal, berries, rice & beans from Chipotle. She gets Ezekiel bread and he likes that with coconut oil and veggies.
The first step to helping someone
The first step is getting them to really think about what it is that they want. Who is the woman that you want to be in a month, six months or a year? Dig deep into the why and visualize that woman, that bad ass lady that you want to be. Who is she? How does she feel? Then we need to take action. Write it down and remind yourself everyday who you’re going for.
The second step is educating and giving them the tools they need to do this. A lot of this is mindset stuff. This isn’t just about eating right and exercise there’s so much more to it.
What’s the best advice you’ve been given?
The biggest thing is to be you and not compare yourself to others. It’s easy to look at the person on the magazine or something and say why can’t I be like her. But we’re all different and you don’t know her story. Be you, do what you need to do and focus on that. Use others as inspiration but just do your thing. You’re on your journey and others are on their journey.
My guest today is Genavieve Shingle Jaffe. She is a lawyer by profession and shares her story of how she switched from working in a corporate law firm to starting her own business. She believes her athleticism and the fact that she was once a nationally competitive gymnast helped her a lot in her entrepreneurial journey. Genavieve believes one learns work ethic when you are an athlete and she believes this work ethic has helped her tremendously to be an entrepreneur. We ask about her experiences of being a gymnast, how it has been like to be an entrepreneur.
How does it feel like to be a gymnast?
Genavieve says it is a tough sport both physically and mentally. Many a times you are putting yourself in positions and doing moves, which are actually scary. You feel like your life is on the line when you are flying above in the air all the time. She believes mental strength is very important for a gymnast, learning to get back up every time you fall, that is what keeps you motivated.
When did she make the decision of becoming a gymnast?
Genavieve says she was only six years old when she started attending the classes and when she was 12 years old, she had to choose between gymnastics and other sports. She made this decision of choosing gymnastics at that time.
How difficult was it to give up her job and be an entrepreneur?
Genavieve thinks it was a hard decision as it was a big financial decision. She was making a handsome amount of money through her job and had that security and stability. She knew she could make more money being an entrepreneur but it was a huge risk.
How did the entrepreneurial journey start?
Genavieve met her wife Jordana in 2013. Jordana was herself an entrepreneur her entire career. She asked Genavieve if she ever thought of having her own business and Genavieve reply was a straight “NO”. With the passage of time, Genavieve saw for herself how amazing Jordana’s life was and not that it was easy but she loved what she was doing. Genavieve was inspired by the fact that Jordana was helping many other women through her entrepreneurial work. Genavieve got extremely sick in December 2013 and could not go to her job for weeks. That is when decided she could not do it anymore, so she left her job and embarked on her new journey of entrepreneurship.
Whom does Genavieve serve? How does she help them?
She works with online business owners, mostly with women. She provides legal assistance to her clients, protects their brand, help them grow. She believes many entrepreneurs really do not understand the legal side of their business, which is very important. Genavieve thinks she acts as a bridge and helps them work while they are fully assisted in legal department.
What is her advice for new startups?
Genavieve says that almost every startup has a website these days and one must have three legal documents for their website. They are the following:
2) Terms and Conditions
These documents protect your liability, the content of your website, the information people share with you on your website.
How can we connect with her?
You can connect with her through her website. Following is the URL
Her website contains all the important information. Her legal course is available on the website. All the contracts and templates she sells are available on her website.
Caroline Zwickson is a women’s health coach and specifically helps women on issues related to pregnancy. Caroline shares her story of how she came to USA from Germany at the age of 16 and why she decided to stay in USA. We ask how she thinks her life changed by staying in USA and how it led to her becoming a women’s life and fertility coach.
When she was 16, she came to USA as a part of an exchange program. Caroline was an exchange student and was to study for one year in USA. It was difficult for Caroline to make this transition of going from a small town in Germany to a city in USA. She had to adjust to this lifestyle. The way people communicated, the way they made friends, everything was different, so it was a difficult adjustment for Caroline.
What made her stay in USA?
There were various reasons involved in her decision to stay in USA. In Germany, an individual goes to high school for 13 years, in USA it is 12 years. Caroline saw this as an opportunity to complete her high school one year earlier if she would stay in USA. She knew she could cut out one year by not going back and so she stayed. She also felt American educational system was better than German educational system because it allowed her to think openly, share her ideas and opinions. Another thing that had an influence was sports. She felt like sports for girls was actually cherished in USA unlike Germany.
How did she choose this path?
After graduating from Boston College with a major in International studies and minor in health studies, Caroline felt like she should be more involved with study related to human health and body. Her father was a doctor, her mother was a doctor and this was one fact that heavily influenced her decision to start studying medical studies in University of Columbia, New York. Caroline’s health deteriorated over the course of next few months, she went back to Germany, was operated for two herniated discs and that is when she realized medical studies was not meant for her. She ended up getting her masters in counselling psychology.
Caroline’s own struggle with hormonal health, her period and fertility.
Caroline was 29 when she first felt this resistance of using that birth control pill she had been using for year which was supposed to save her from getting pregnant unwantedly. She decided not to consume the pill and see how her body would react. Surprisingly nothing happened, her period was nowhere in sight. She was advised by her OBGYN to go back on birth control. Caroline did not like the idea and for the first time in 15 years started looking for natural and holistic ways to bring her body back into balance and support it in re-learning what every female body naturally wants to do and is designed to do: have a regular period and be fertile. Caroline spent the next two years searching and trying out different things including nutrition and lifestyle changes as well as learning how to chart her cycle to get back into a somewhat regular menstrual rhythm. This is when she got pregnant, just a few days after her wedding.
How does she help other women?
Caroline says she understand the worries, fears, and frustrations when it comes to hormonal balancing and the desire for children. From her own work as a life coach, Caroline has further observed how stress, denial of your own powers and passions, and lifestyle choices can take their toll on women's hormonal health. She says knowing firsthand how sensitive and complex our reproductive system is and functions, she began to educate herself in women's holistic and hormonal health and how to approach the mind-body system naturally. She know first-hand that this is an ever-growing concern in ever-younger women and she is committed to helping women solve this "scary" issue with confidence and calmness. You can find more about how she works and helps by visiting her website. The URL for website is at the bottom of show notes.
What are Caroline’s views on birth control pills?
Caroline says she personally would not be using birth control pills anymore. She thinks it does not perfectly go with her body. The affects these pills have on your body cannot be ignored. Nevertheless, Caroline says the effects of such pills vary from person to person and have actually helped women a lot to take charge of that part of their life they were not able to take charge before. She advises women to make sure they have enough knowledge about the pills before they start using them and how the pills interact with the body. You should also look for signs from your body and figure out if the pills suits your body.
How we can connect with Caroline?
Website contains blog posts that you can read. It also has a free workbook that can be used for women who are thinking of becoming pregnant in the next couple of years.
The key to positive transformation lies in realization of our own feelings. We have to be curious and willing to know what exactly is going in our hearts. We have to be more open at our heart. How often it is that we disagree with somebody’s opinion and close up our hearts, draw our opinions about that person without giving a second thought. This only results in disconnection however all humans, at the core of their heart, want love and connection.
This podcast is about feeling our feelings and learning to respond instead of react. It can be challenging when we find ourselves in situations where we see things differently than others. What we need to think about is where are these negative feelings coming from? It seems like the feelings are coming from the outside but the reality is, all these thoughts and feelings come from the inside. These feelings are a complete reflection of what and how we think in a certain situation.
Every time we are carried away with negative emotion, we can investigate what we are thinking which makes us feel in a certain way. We are all imperfect, we cannot be happy all the time; we cannot be perfect all the time. Negativity gets in the way but what is important is to stick with your feelings, be there, and know the reason for a particular feeling in a particular situation that is something very important. If we stick with our feelings and
Whenever we disagree with someone, find ourselves in uncomfortable situations, we should stick to our feelings, befriend our feelings because if we can befriend our feelings we can change them into something good for ourselves and bring about positive transformation.
Jordana Jaffe shares her journey of how she was able to convert a Facebook group into a very large online community. Jordana has been an entrepreneur for almost 10 years and in that time, she says she has almost chosen everything. She was once a professional organizer then chose to be a business coach after which she stumbled upon life coaching.
Jordana recalls how she started her Facebook group and that it was unplanned. She says Facebook groups chose her and not the other way around. She started her Facebook group in October 2014 and saw it a way to build a community. Jordana describes herself as a “compulsive community creator”. She says she previously tried to do the same offline and ultimately felt a bit of a burnout. Jordana describes herself as an introvert and that was the only reason why she could not be successful in creating a community while offline. Facebook groups feature has enabled Jordana to do what she really loves without having to deal with her introversion. She felt like she was meant to do this and loved how she could connect with people sitting at her home, doing some other task concurrently and giving everyone including herself a platform to interact. Jordana says she never had any strategy of managing her Facebook group. It was something she loved and always enjoyed posting and interacting with other people. When Facebook groups became a norm in 2015 and almost everyone was either creating a group or becoming a part of it, naturally many new users joined Jordana’s group as well. She did not get overwhelmed by the ever-increasing users in her group, in fact enjoyed the experience.
How she manages the group
Since the group has grown into a very large community and it is almost impossible for a single person to manage the group, Jordana has an assistant along with whom she manages the group. They make sure every activity in the group is according to the rules. They also make sure everyone gets their questions answered in the group. The group has almost 11,000 members now and Jordana believes what is most important for her is to make sure everyone feels like they are a part of this group and are engaged in the group one way or another.
We talk about Jordana’s journey as an entrepreneur and how for so many people it could have been overwhelming after trying out many things and not finding what they feel like they are meant to do. She says she has yet to find an entrepreneur who has had a same journey like her, moving from one profession to another and not losing hope and determination.
Message for people starting a Facebook group
She says one should always have a good reason as to why they want to start a Facebook group. Many people do not give enough time to this question. Many people see other people doing this or hear it from a business/life coach and end up creating a Facebook group. More than often, these people find themselves in situations they are not prepared for. Jordana says different platforms like Facebook groups, webinars, twitter and instagram do no make you successful but the energy that you put in matters the most. The question you have to ask yourself is if Facebook groups is something, you really want to do. The question should always be “what lights you up the most?” and then go after it.
How much time she spent in the group
Back in 2014 when Jordana started the group, she spent a lot of time in her group. She says she was committed to responding to every single comment in her group. Back then, it was easy as there were not many people in her group. She would post 4 times a day, comment a lot and spent countless hours. Now in 2016, since the group has changed into something very different than what it used to be, Jordana says she does not really post every day but makes sure she checks the group every day.
You can connect with Jordana on internet in following ways
Facebook group: https://www.facebook.com/groups/gdanamagicalbusiness/
Sue shares a very personal story in this podcast, which transformed her life into something she could have never imagined. Sue is the founder of I Forgive You Mobile App. She has also written a book titled “Unlocking true happiness.”
Sue’s life took a 180-degree turn in January 2012 when her father was brutally attacked in his home in a robbery. Her father went into coma and never fully recovered from the injuries he sustained from the attack. It took three months for her father to regain consciousness from coma but passed away a month later. Sue says she never really harbored any sort of anger for the person who did this to her father and forgiveness was something she opted for from first day. Sue recalls that moment when she went to the hospital for the first time to see her father and was surprised to see the injuries his father had sustained. She could not understand how one human could do this to another. She wondered what kind of pain that person would have been going through to commit such a horrendous act. It was also during this time Sue was able to forget all the past differences she had with her father and love him in that moment. Sue did not speak with her father for past five years and had only reconciled with him a month ago. She believes they were still in the beginning of re-building their father-daughter relation. Sue believes this tragedy helped her gain perspective in life and understand things differently in life.
How it shifted her perspective
Sue says she was overwhelmed by her thoughts because a lot was happening around her. She started writing down things and that led her to journaling. For weeks and for months, Sue kept on writing while sitting next to her father’s bedside in the hospital. She started writing all the disagreement she had with her father and talk to him about it. She learned more about herself, how a human brain works when we are emotionally unbalanced.
What forgiveness means to Sue?
Sue believes forgiveness is for one’s own self and not for others. Sue says forgiveness is “about finding a place at peace that you can go sleep at night and feel okay”. She also believes it is not about condoning the behavior of the person who did this but about gaining perspective on why he did it and forgiving the situation.
How Sue dealt with anger?
Sue started playing women’ football and says she found peace while doing something which demanded a lot of physical work and energy. She persists on gaining perspective in such situations. Sue believes most of the criminals commit crimes because of the way they are brought up and dealt within the society. During the trial, Sue found out that the man, who attacked her father, had been charged 168 times. He was 12 years old when he was charged for the first time and Sue believes the society failed this man as a young boy.
The story of ‘I forgive you’ Mobile App
One night Sue was out for dinner with some friends and had this particular thought in her mind. She felt like writing it in her journal but thought it would be inappropriate to write something in her journal while at a dinner table. Therefore, she took out her mobile phone and saved her notes in it. This was when she first encountered the idea of having an app, which could help someone maintain his or her journal. Her idea of having this particular app evolved with the passage of time and the finished app has five different areas in it. They are divided into following five categories:
You can write messages in the app like a journal, keep them to yourself or send them to a particular person. You can also submit the messages to the app and the app sends a response back. The app is available on iTunes and GoolgePlayStore. It is called ‘I Forgive You’ and it has a picture of swallow as its logo.
Sue has a message for all the people who are undergoing a trauma or struggling with forgiveness. She says one should not focus on forgiving but on what makes them happy. This is because on the path of happiness, forgiveness will come as a part of that journey.
You can connect with Sue on following social media platforms
Link for the mobile app is
For GooglePlayStore: https://play.google.com/store/apps/details?id=com.sue.iforgiveyou
My guest today is Gabrielle Bernstein. She is a motivational speaker, life coach and author. Bernstein has written three books. Bernstein has also worked as a public relations entrepreneur and founded the PR firm SparkPlug Communications as well as co-founding the Women’s Entrepreneurial Network, a non-profit professional organization that connects female entrepreneurs. In this episode, she talks about trusting your intuitive wisdom and receiving signs from the universe. She shares her story of searching for a new home, difficulties and doubts she faced in the process and how eventually it led her heightening her own intuition.
Gabrielle tells about that part of her life when she and her husband decided to buy their first home. Naturally it seemed like a very inspiring idea and they were very excited with what was about to come in their lives. Gabrielle lived in New York and when she started looking for her new home but soon realized hunting for homes in New York is not really a lot of fun. She believes she started this journey at the time when real estate prices were all time high. She along with her husband searched for various apartments in Brooklyn and Manhattan but all in vain. She felt offended and “this isn’t fun” become her husband’s mantra in reference to looking for a new home. Naturally, negativity stepped in and Gabrielle believes this was the first step which blocked her intuition. The trip to a particular house in Brooklyn was the last nail in the coffin for the couple. Gabrielle felt like it was the most haunted house she had ever walked into. It had that one particular glass case which was full of dolls and Gabrielle felt like they were all staring at her. She went back home and realized it was her negative energy which had completely blocked her intuition and put her life in jeopardy.
On her return home, there came a moment when Gabrielle’s inner voice said, “Do what you do best” so she did. She prayed and felt like all the negativity left instantly. Her husband still had this idea of buying their home in east coast and while he was still hoping to buy a house in New York, Gabrielle came up with this strange idea to look for country houses. She was able to convince her husband and then they stared looking for country houses on Internet. One thing led to another and out of nowhere, the couple found this beautiful mountain house in Connecticut. They set up their appointment and went to see the house. As they were driving up to the mountain, Gabrielle recalls her husband saying, “We are not going to have to look at anything else, I think this is the one.” Looking at the house, and exploring it was the first time in nine months Gabrielle had that feeling that she finally found her home.
Gabrielle and her husband both loved the mountain house. As she went back home, logic started kicking and Gabrielle was once again on path of blocking her self-intuition. She had these ideas that money they had saved must be spend on a proper home in a city rather than a mountain house. A home where she would have her kids go to school, a home, which should be in New York. At this point, she called her psychic friend and asked for guidance. Her friend had recently bought a new home and Gabrielle wanted to know what she did to buy her home. Her friend told Gabrielle that she asked for signs, that her sign was a dragonfly and that Gabrielle should do the same. For some reason, Gabrielle thought her sign was an owl.
The Owl Story
The next time Gabrielle went to the mountain house, she kept looking for owls everywhere. Ironically, the first thing she saw was a dragonfly on a gift card. On her way back home, she talked to her psychic friend and told her she could not find an owl. She told Gabrielle not to worry as she got a sign, a dragonfly that they talked about. Gabrielle went out from her car to get some tea and walk around. When she came back, she saw a massive bumper sticker and it had an owl on it. However, these signs were not enough for Gabrielle to empower her intuition. The couple did make an offer and Gabrielle was in London when her husband told her their offer had been accepted. However, she still was not sure if it was the right choice, her doubts and fears were still blocking her self-intuition. She asked for more signs from God. The same night, Gabrielle happened to go to this church in London, St. James Cathedral. There was a person at the church who would always give postcards to speakers, which had bears on it. That night he approached Gabrielle and gave her two cards. One had bear on it and before Gabrielle saw the other card; she knew it had the owl. It was her sign she asked for and she got it. However, even with these signs, Gabrielle was still in doubt and not achieved that height of self-intuition. However, on her return home Gabrielle realized she had been denying all the signs from the universe, she had been denying the synchronicity, she was denying her own faith, she was denying her own inner voice, that she was relying on fear and on other people. That realization led to the empowerment of her self-intuition for Gabrielle. She knew she had to buy the mountain house and she did it at last.
You can follow and contact Gabrielle Bernstein on following social media platforms.
Today’s guest is body-mind coach Laura Wieck. She is a licensed massage therapist, certified coach and mentor who is dedicated to helping massage therapists, body workers and holistic practitioners create thriving and abundant businesses. In today’s episode we explore the body-mind connection and learn how to listen to what your body is communicating with you so you can use that wisdom to make decisions to move you forward in your life.
Body-mind coaching is the combination of massage or body work with a structured coaching conversation to help clients and help people address the physical and emotional aspects of their stress so they can live more connected to themselves, more connected to their community and more connected in their own lives.
We need to ask ourselves “how can I improve?” instead of “what’s wrong with me?” or “why can’t I do this?” We need to reframe it and come from a curious place with a positive intention and then seek the answers to what we’re looking for.
How does stress on the body impact the mind?
Our society idolizes thinking, knowledge, wisdom and logic to the point where the brain controls everything. The way we’re actually wired with this body mind connection is that it goes both ways. One of the main nerves that go from the brain down into the body is called the vagus nerve. 20% of input goes from the brain down into the body but 80% of input goes from the body to the brain. There is more information coming up then there is going down.
Enteric nervous system
We have a second brain in our body called the enteric nervous system that rests on the base of our pelvic flood. It controls the digestive track but it is also constantly picking up environmental data running through our body as well as chemical reactions and sending that information up to the brain. When your body feels off it’s sending a message to your brain.
In our culture where we have to think things through and be logical, when things don’t go our way and our body is sending a signal to us that we need to adjust we tend to fight that. Then we are out of flow and feel disconnected and it’s like our body and mind are fighting each other. We’ve been raised to be logical and make logical decisions but somewhere on that list is a line that says “this just feels right”. That line is your body talking and it carries so much more weight than you can logically come up with. The second brain in our body that’s sending information to our brain is collecting more information than our conscience brain can compute.
When you have a gut feeling you can’t describe it’s because you don’t have the logical language associated with it. The gut feeling is more logical then anything your brain can come up with. Follow your gut instinct.
The feeling of purpose
Purpose is attached to the feeling of being free. There’s a freedom to it that’s very inspiring and elevated. It comes from the body first but it’s not just about positive affirmations and suddenly feeling perfect. You take it one step at a time. Find something that feels honest for you and make the shift from there. Your purpose is about feeling free to be you.
How to connect with Laura
For more information and show notes please go to annagoldstein.com/3. Thank you for listening and we’ll talk with you soon.
My guest today is Margot Machol Bisnow. She is the author of Raising an Entrepreneur: 10 Rules for Nurturing Risk Takers, Problem Solvers, and Change Makers. Reading this book has been an awesome experience for me because it’s such a nice blend of where I’m at being an entrepreneur and also having a one-and-a-half year old son. This book really resonated for me at this point in my life and I can’t wait to dive into this material here.
Story behind the book
Margot had no intention of writing a book. In 2008 her son Elliott started Summit Series which are conferences for young entrepreneurs. Through that Margot started meeting a lot of young entrepreneurs and hearing their stories. They all said they had a mom who believed in them. This stuck with Margot and she told her kids, who encouraged her to write a book.
Many parents fear their kids won’t make money if they follow their passion and many adults have the same fear. If you are doing something you love you are going to be better at it because you are going to work harder. You will be more successful than if you end up doing something you don’t love and just go through the motions.
There are several stories in the book about parents who had kids with quirky passions. The parent’s friends ridiculed them for letting their kids pursue those passions, but those kids are hugely successful today.
Let go and relax and trust the process and don’t force people to do things they don’t love. People today would rather make less money doing something they love than to make more money sitting in some windowless office doing something they hate and waiting until they retire. Parents are well meaning but they need to stop being so practical and let their kids follow their passion.
Finding your purpose
Everyone needs someone who believes in them. Some people are strong enough to believe in themselves without outside support but for most people it takes somebody (parent, grandparent, uncle, mentor, teacher, etc) to say “you have talent, you should go for that.”
Often what happens is people get interested in something so they examine it closely and realize something is missing. There is some way it could be done differently or modified and that’s how they end up with an idea for a business.
Margo was not an entrepreneur. She spent twenty years in the government, mostly in political positions involving international development. She was setting up economic think tanks in Eastern Europe in the 90’s and things like that. For the last eight years she has done an online daily social newsletter about life in Washington D.C. What she is doing now is a totally different experience for her.
The process of how people become entrepreneurs varies all over the map:
Is this personality and mindset something you can teach?
You can’t make someone an entrepreneur. Most of the people in the book have siblings and most of their siblings are not entrepreneurs. A parent can’t force it on somebody. If you have that internal disposition then there are definitely things your family can do to give you the confidence and the courage to put it all on the line.
Lead by Following
There are a lot of articles that say things like “here’s how to make your kid an entrepreneur!” but they miss the whole point. You shouldn’t make your child anything. You should let your child be and see who your child is and listen to your child. Everybody is born with passions and strengths. So often these passions and strengths get squashed by the time they are in high school because these poor kids are trying so hard to please their parents and give their parents what they think their parents want. As a result who they are and what they love just gets buried.
Listen to your child and see what they love and then nurture and support it. Every child is different and has something they are good at.
When your child is six weeks old write down who you think they are. Go back and read it every five years and you will see that you nailed it. They come out who they are. You nurture that but they come out who they are.
My guest today is my mentor Mastin Kipp. He is an entrepreneur, best-selling author and peak performance coach.
The first time I saw Mastin was in 2009 while watching Oprah Winfrey’s life webcast. He was on there twice but the first time there was technical difficulties so he didn’t get to ask his question.
Before the show they sent him an Oprah Skype kit that came in a black box, told him he had to be somewhere with great internet, made sure his background and clothes were just right and gave him a list of questions that were going to be asked. A lot of anticipation went into a twenty-second moment. Then when Oprah asked “Mastin Kipp what’s your question?” and he started to talk it immediately cut away from him because of technical difficulties. He thought the world was over. But the producers called him and said they wanted to have him back on the next day and it worked out.
How Mastin went from couch surfing to being on Oprah:
When people ask Mastin how he did it he says he really doesn’t know, other than publishing and being consistent and focusing on serving people.
Being in “the zone”
The night before being on Oprah he and the people in his group did some yoga to get their mind right and calm. Then when he got there and the lights were on it’s like he went over here and something else came forward. It’s the same anytime he is speaking whether at seminars, retreats or coaching sessions. It’s an altered state that he has learned to trust. When you’re in that room with people and can follow that intuitive voice and let it speak through you you will serve the other people in the room.
Mastin avoids inflammatory foods and sugary substances. He makes sure his body is taken care of and he exercises before he goes on stage.
It’s something you have to practice. When Mastin was a music manager he was always focused on cultivating talent at the highest level. When they would work with “baby bands” (bands that are not known, aren’t on the radio, don’t have a following yet) there were certain things they would have them do and one of them was to play as many live shows as possible to get their live game down. In the music business you live or die by your touring capabilities.
When he decided to get into speaking he booked a bunch of gigs. In the last seven years he’s done around 500 events. At some point in 2014 he did around 35 shows in 37 days and about halfway through that tour he stopped caring about what the audience thought. He was so tired he just didn’t care anymore. What’s interesting is the response went up after that.
You have to practice because if you’re in your head you are thinking about what you have to say versus just trusting what’s going to come through.
Mastin’s biggest struggle
Mastin suffered for a long time with a fear of being seen. When he was a music manager he was hiding behind his clients. But at some point you have to own your name, go out and teach and be seen. That is something he put off for a long time. His other big struggle was with pre-diabetes.
Living your life purpose versus ego fantasy
You can have your ego’s version of your dream which is usually born from disconnection and insecurity and trying to overcompensate for those two things. You can get all the money and fame and not be fulfilled.
If you’re going to talk about living your life’s purpose it’s about two things.
2. Becoming aware of your emotional state
Purpose is not something you do, purpose is generating the feelings you want to feel inside yourself, connecting to a higher power and then with that sense of abundant emotional energy bringing those emotions into the world in the form of courses or books or a business or a relationship or whatever it might be.
A Course in Miracles says every comment either comes from love or a cry for help. If you have that perspective when you receive negative feedback it makes it easier to say this person must be in pain. Extract the truth, get rid of the projection, and move on.
It’s an amateur mindset to say “it’s easy for you because you’re there”. Anyone who is there has gone through a lot to get there. If you want to step out of the amateur mindset what you really want to say is “what did they do to get there?” Then make it a priority to model them and eventually you will produce the same results.
Thank you for joining us today.
Today’s guest is Susie Moore. Susie is an advisor to high growth start ups in Silicon Valley and New York City. She is also a business coach, life coach and author who specializes in advising and inspiring entrepreneurs on how to find their passion, find their side hustle and make an impact and a fortune. Her first book What If It Does Work Out? debuted as an Amazon best seller. In it she shares secrets to transform your passion into cash, pulling from her successful career as a Fortune 500 sales director. She also has helped build three different start ups, all of which were sold, the most recent being sold for $405 million. She has been featured on The Today Show, Business Insider, The Huffington Post, Forbes, Times Inc, Mind Body Green and a host of other media outlets and is the resident life coach for Greatest. Susie’s insights have been shared by fact leaders including Ariana Huffington and Spanx founder Sarah Blakely.
Principal behind side hustle
Originally Susie thought people would want to start side hustles to make more money. Initially that is what people were coming to her for in coaching. They were asking how to make money doing things on the side, how to launch, get started, come up with an idea. But increasingly she saw people who were taking her courses and reaching out to her who wanted to contribute in a meaningful way. Don’t be boxed in and cornered. Find that side hustle not just financially but be creative and learn something completely on your own time. We want to have that self expression, we want to have the fulfillment and in our jobs we might not be getting that and we want to fill that need ourself and then in turn make money. Money is often something that keeps people stuck in their quote unquote day job.
It’s a very difficult decision to leave your job and start your own business. Susie had a career in Ad sales for over a decade which she enjoyed but she knew it wasn’t her life’s work. She didn’t make a cold leap but created her business over time. When she started attracting clients on a consistent basis and making money she knew it could be viable. Eventually she got to the point financially where she could take a risk but it was still very scary.
Everyone has fear but we manage it differently. Fear comes in everyone’s life so it’s important to remember that everyone feels the same. It’s normal so give yourself a break when you feel afraid. Susie has a trick she uses where she will reflect on her past achievements when she needs that boost of feeling like she can do it and it’s going to go well. Remember to be present. At the end of the day we’re all just passing through life. We’re all going to die so don’t take everything so seriously.
Asking for help
A lot of people think asking for help is not a very empowered thing to do but it’s actually an empowered thing to do. Sometimes we get scared and have pride and think we should already know that. We also don’t want to bother people. There’s a lot of reasons we don’t ask for help. We feel ashamed and we feel guilty but asking is such a common quality in successful people
Best advice you’ve been given
You don’t have to do what your parents did or what your peer group does. It’s okay to think in proportion to the dreams you have. What do you want?